{"id":3529,"date":"2013-02-14T16:16:34","date_gmt":"2013-02-14T15:16:34","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=3529"},"modified":"2013-02-14T16:16:34","modified_gmt":"2013-02-14T15:16:34","slug":"trelleborg-extends-environmental-commitment-promoting-eco-merchandising","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529","title":{"rendered":"Trelleborg extends environmental commitment promoting eco-merchandising"},"content":{"rendered":"<p>Global developer and supplier of tyre and complete wheel solutions for the agricultural industry, Trelleborg, is participating in Zero Impact\u00ae, an environmental project set up to calculate, reduce and offset the CO2 emissions generated by the activities of individuals, events, products and businesses across the globe.<!--more--><\/p>\n<p>Started by LifeGate, the Zero Impact\u00ae project uses environmental impact assessments to compensate for CO2 emissions generated across the globe by protecting and creating forests.<\/p>\n<p>Dedicated to reducing its environmental impact, Trelleborg was keen to offset the CO2 emissions generated by the manufacture of its merchandising. In order to offset the 5,162 kg of CO2 generated by the manufacture of its limited edition Bluetyre Technology fleece top, the company contributed to the creation of 4,964 m2 of new forest in Costa Rica.<\/p>\n<p>\u201cAs an industry leader we are of course, passionate about creating added value for farmers, particularly through new product innovations, however, at the same time, we are equally as passionate about safeguarding the environment; our TM Blue\u00ae concept is proof of this,\u201d says Lorenzo Ciferri, Marketing Director Agricultural &amp; Forestry tyres at Trelleborg Wheel Systems.<\/p>\n<p>\u201cApplied to our entyre manufacturing cycle, from design to production, our TM Blue\u00ae concept also ensures worker safety and environmental protection. Our Bluetyre Technology, which was born out of this philosophy, represents a collection of innovations, patents and processes from which the new TM product lines were conceived. This ensures maximum performance and environmental friendliness, now and in the future. As such, we are extremely proud to be able to take part in such a worthwhile project and be chosen as a partner by LifeGate.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global developer and supplier of tyre and complete wheel solutions for the agricultural industry, Trelleborg, is participating in Zero Impact\u00ae, an environmental project set up to calculate, reduce and offset the CO2 emissions generated by the activities of individuals, events, products and businesses across the globe.<\/p>\n","protected":false},"author":4,"featured_media":2477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165],"tags":[],"class_list":["post-3529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trelleborg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trelleborg extends environmental commitment promoting eco-merchandising - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trelleborg extends environmental commitment promoting eco-merchandising - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Global developer and supplier of tyre and complete wheel solutions for the agricultural industry, Trelleborg, is participating in Zero Impact\u00ae, an environmental project set up to calculate, reduce and offset the CO2 emissions generated by the activities of individuals, events, products and businesses across the globe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-14T15:16:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"112\" \/>\n\t<meta property=\"og:image:height\" content=\"67\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Connor ORourke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Connor ORourke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529\"},\"author\":{\"name\":\"Connor ORourke\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/dbd4949e603f1126c5f3fecb5cf11a97\"},\"headline\":\"Trelleborg extends environmental commitment promoting eco-merchandising\",\"datePublished\":\"2013-02-14T15:16:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg\",\"articleSection\":[\"Trelleborg\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529\",\"name\":\"Trelleborg extends environmental commitment promoting eco-merchandising - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg\",\"datePublished\":\"2013-02-14T15:16:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg\",\"width\":\"112\",\"height\":\"67\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trelleborg extends environmental commitment promoting eco-merchandising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/dbd4949e603f1126c5f3fecb5cf11a97\",\"name\":\"Connor ORourke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d45a9affbaa25d9215c1913f7c53f4cc4fa639b840fa8291bab831b0c7aa98f9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d45a9affbaa25d9215c1913f7c53f4cc4fa639b840fa8291bab831b0c7aa98f9?s=96&d=mm&r=g\",\"caption\":\"Connor ORourke\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/connor-orourke\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trelleborg extends environmental commitment promoting eco-merchandising - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529","og_locale":"en_US","og_type":"article","og_title":"Trelleborg extends environmental commitment promoting eco-merchandising - TyreTrade.ie","og_description":"Global developer and supplier of tyre and complete wheel solutions for the agricultural industry, Trelleborg, is participating in Zero Impact\u00ae, an environmental project set up to calculate, reduce and offset the CO2 emissions generated by the activities of individuals, events, products and businesses across the globe.","og_url":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529","og_site_name":"TyreTrade.ie","article_published_time":"2013-02-14T15:16:34+00:00","og_image":[{"width":112,"height":67,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg","type":"image\/jpeg"}],"author":"Connor ORourke","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Connor ORourke","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529"},"author":{"name":"Connor ORourke","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/dbd4949e603f1126c5f3fecb5cf11a97"},"headline":"Trelleborg extends environmental commitment promoting eco-merchandising","datePublished":"2013-02-14T15:16:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529"},"wordCount":272,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg","articleSection":["Trelleborg"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529","url":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529","name":"Trelleborg extends environmental commitment promoting eco-merchandising - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg","datePublished":"2013-02-14T15:16:34+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/11\/Trelleborg-New-Logo.jpg","width":"112","height":"67"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/trelleborg-extends-environmental-commitment-promoting-eco-merchandising\/3529#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Trelleborg extends environmental commitment promoting eco-merchandising"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland&#039;s Publication for the Tyre &amp; associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/dbd4949e603f1126c5f3fecb5cf11a97","name":"Connor ORourke","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d45a9affbaa25d9215c1913f7c53f4cc4fa639b840fa8291bab831b0c7aa98f9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d45a9affbaa25d9215c1913f7c53f4cc4fa639b840fa8291bab831b0c7aa98f9?s=96&d=mm&r=g","caption":"Connor ORourke"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/connor-orourke"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/3529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=3529"}],"version-history":[{"count":0,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/3529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/2477"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=3529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=3529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=3529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}