Avon Tyres has launched Facebook and Twitter pages as it looks to bring its varied activities to a wider audience.<\/p>\n
The official Avon Tyres Facebook page (www.facebook.com\/AvonTyresOfficial) will showcase Avon\u2019s diverse involvement in motoring, motorcycling and motorsport across the world, while offering advice and information on tyre care and Avon\u2019s tyre range.<\/p>\n
Regular page posts are set to include weekly tyre tips, offering advice to drivers and motorcyclists on tyre safety and general tyre care and a bi-monthly \u201cAsk Avon\u201d feature, which invites tyre-related questions from the public. Other features will include team and driver Q&As, image galleries, news stories and more.<\/p>\n
As well as updating the public on Avon\u2019s activity on road and track, Avon welcomes input, posts and relevant images from its audience as the brand looks to build a strong and engaged Facebook community.<\/p>\n
A competition app will be launched in the near future, offering prizes \u2013 from sets of tyres to VIP Avon Tyres British GT race tickets \u2013 on a monthly basis.<\/p>\n
Meanwhile, Avon\u2019s Twitter page (@AvonTyres) will share useful manufacturer information and industry news, as well as providing live race updates from selected motorsport events.<\/p>\n
Sarah McRoberts, European Marketing Manager for Cooper Tire Europe, underlined the importance of Avon\u2019s expansion into social media, saying, \u201cIt\u2019s certainly the right time for an established and respected brand such as Avon to establish its own social media channels. Social media \u2013 primarily Facebook and Twitter \u2013 is becoming increasingly important to manufacturers, both in terms of customer relations and also bringing activity to a wider audience.<\/p>\n
\u201cAs well as Avon\u2019s wide range of car, van and motorcycle tyres, we also provide tyres to motorsport championships across the world and one of our aims \u2013 through social media \u2013 is to bring this involvement to a wider audience of motorsport enthusiasts, while also providing\u00a0 advice on how to care for and best use car and motorcycle tyres.\u201d<\/p>\n