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<\/p>\nAs one of PCL\u2019s first Partner+ distributors, Ballymena-based Fyfes is a prime example of what businesses can achieve through the pneumatic expert\u2019s bespoke business programme.<\/p>\n
With 16 branches across Northern Ireland, Fyfes sells products for the automotive and engineering industries, including a comprehensive selection of PCL airline fittings, air hose reels and tyre inflation equipment.<\/p>\n
The company has stocked PCL products for over 50 years, and made the decision to sign up for the Partner+ initiative when it was launched three years ago.<\/p>\n
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Senior buyer at Fyfes, James Allen, said: \u201cOur relationship as a PCL Distributor began when Fyfes\u2019 business got too big for our previous supplier, and we haven\u2019t looked back since.<\/p>\n
\u201cAll of our branches have stock from PCL. We buy in bulk and have contracts with bigger companies to supply their fittings. We\u2019ve been running with PCL for so long now, we\u2019re recognised as PCL distributors and customers know where to go in Northern Ireland to get their fittings.”<\/p>\n
He added: \u201cWhen Partner+ started we were one of the first distributors to get on board and it means we have closer ties with PCL. We work well with PCL\u2019s area sales manager, Michael Dooker.<\/p>\n
“He provides product training, so the guys at the counter are familiar with the product and part numbers, which counts for a lot. There is no hesitation in them being able to sell the PCL product.<\/p>\n
\u201cThe marketing support from Ben Spotswood is good, I\u2019ve got all my catalogues printed with the Fyfes branding on it, as well as PCL display mats with couplings and tail pieces for the counters.<\/p>\n
\u201cIn the first quarter of this year our sales went up 84 per cent. PCL couplings and adaptors counted for a substantial amount of the turnover, with half of this revolving around couplings and adaptors, and the rest from hose reels.<\/p>\n
\u201cI\u2019m comfortable with the brand, the quality and the back-up service. I want to sell product that doesn\u2019t come back and make a good margin on it, and the proof\u2019s in the pudding – Partner+ and the PCL product have a positive effect on our business. Simple as that.\u201d<\/p>\n
![\"\"](\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2023\/03\/Fyfes-Trade-Counter-789x1024.jpg\")
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PCL managing director Lee Wright added: \u201cWe are delighted to see Fyfes\u2019 success as one of our first Partner+ distributors. <\/p>\n
“Having worked with them for so long, we know how much the company values its people and customers, therefore it\u2019s vital that we support them with a service to match their own high standards. <\/p>\n
“I\u2019m so pleased that our partnership continues to help Fyfes\u2019 business to flourish.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
As one of PCL\u2019s first Partner+ distributors, Ballymena-based Fyfes is a prime example of what businesses can achieve through the pneumatic expert\u2019s bespoke business programme.<\/p>\n","protected":false},"author":105,"featured_media":34193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[654,1],"tags":[],"class_list":["post-34192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irish-news","category-news"],"yoast_head":"\n