{"id":33876,"date":"2023-01-11T00:07:29","date_gmt":"2023-01-10T23:07:29","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=33876"},"modified":"2023-01-11T16:17:46","modified_gmt":"2023-01-11T15:17:46","slug":"hankook-using-virtual-influencer-to-support-formula-e","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/hankook-using-virtual-influencer-to-support-formula-e\/33876","title":{"rendered":"Hankook using &#8216;virtual influencer&#8217; to support Formula E"},"content":{"rendered":"<p>Hankook Tire has teamed up \u2018Mono Mars\u2019, a virtual influencer inspired by Mars exploration rovers.<\/p>\n<p>The &#8216;metaverse-based&#8217; character has <!--more-->amassed over 115,000 followers online by sharing space and tech-oriented content with underlying social themes such as climate change and environmental pollution.<\/p>\n<p>Now, Hankook says it will use this new partnership to reach out to motorsports fans as official partner of the ABB FIA Formula E World Championship during its ninth season.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33877\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-11-at-11.45.28-AM.png\" alt=\"\" width=\"927\" height=\"494\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-11-at-11.45.28-AM.png 927w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-11-at-11.45.28-AM-300x160.png 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-11-at-11.45.28-AM-768x409.png 768w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/><\/p>\n<p>Hankook plans to convey various social media content related to Formula E with Mono Mars and maintain active communication with motorsports fans for the duration of Season 9.<\/p>\n<p>As part of the collaboration, Hankook says it will continue to share various Formula E-related content, such as interviews of popular participating drivers, \u2018E-village\u2019 experiences, and real-time race information to establish Hankook\u2019s premium brand image through its EV racing tyre \u2018iON\u2019, which will be supplied exclusively to Formula E.<\/p>\n<p>In addition, the partnership intends to feature content that showcases Hankook\u2019s innovative technology.<\/p>\n<p>Formula E Season 9 sponsored by Hankook Tire is set to begin this month with the Mexico E-Prix. It will include 16 rounds in major cities across 11 countries over the next seven months, with the London E-Prix serving as its last race in July.<\/p>\n<p>A total of 22 drivers from 11 teams will compete for the season&#8217;s championship, with eight global electric vehicle brands, including Porsche, McLaren, Jaguar, Maserati, DS Automobiles, Nissan, NIO, and Mahindra &amp; Mahindra, participating.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hankook Tire has teamed up \u2018Mono Mars\u2019, a virtual influencer inspired by Mars exploration rovers. The &#8216;metaverse-based&#8217; character has<\/p>\n","protected":false},"author":104,"featured_media":33877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,1],"tags":[],"class_list":["post-33876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hankook","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hankook using &#039;virtual influencer&#039; to support Formula E - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/hankook-using-virtual-influencer-to-support-formula-e\/33876\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hankook using &#039;virtual influencer&#039; to support Formula E - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Hankook Tire has teamed up \u2018Mono Mars\u2019, a virtual influencer inspired by Mars exploration rovers. 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