![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/009-BFGoodrich-Connacht-Rugby.jpeg\")
The sponsorship deal will raise the profile of BFGoodrich and Kevin Burke Tyres (KBT), which is the wholesale supplier of the brand\u2019s tyres across the whole of Ireland.<\/p>\n
Michael Goode, B2C country manager for BFGoodrich, says: \u201cWe have previously sponsored motorsport in Ireland but we wanted to try something different to achieve better exposure of the brand across the country. Rugby fans in Connacht are a good target demographic for the BFGoodrich tyre range sold by KBT.<\/p>\n
\u201cWe expect the investment to be more beneficial than any sponsorships we have had locally in the past.\u201d<\/p>\n
He adds: \u201cConnacht Rugby is growing fast, with plans for a new 12,500-seat stadium and training facilities \u2013 and we want to grow with them. On any weekend during the season, more than 80 referees are officiating games over a large portion of the west of Ireland, which is a great billboard for BFGoodrich.\u201d<\/p>\n
In 2021 Kevin Burke Tyres formalised its distribution partnership with BFGoodrich, signing a three-year agreement to supply BFGoodrich tyres across Ireland until at least mid-2024 \u2013 with the option to extend for a further two years.<\/p>\n
KBT stocks the full range of BFGoodrich car, van, SUV and 4×4 tyres in the firm\u2019s warehouse facility in Athenry, Co Galway, and offers next-day delivery using its own fleet of vehicles. It already supplies more than 40 sub-dealers across Ireland.<\/p>\n
Established in 1995, KBT has evolved from a tyre retailer catering for the local area, to one of Ireland\u2019s largest wholesale tyre providers. In 2019 the firm relocated into a purpose-built facility located beside one of Ireland\u2019s largest road networks.<\/p>\n
The BFGoodrich brand is widely recognised as a world leader in off-road tyres, having first started manufacturing in Akron, Ohio, in 1870.<\/p>\n","protected":false},"excerpt":{"rendered":"
Off-road tyre manufacturer BFGoodrich has announced a two-year agreement with Connacht Rugby to drive the recruitment of referees, in the tyre brand\u2019s first venture into team sports in Ireland.<\/p>\n","protected":false},"author":105,"featured_media":33849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[654],"tags":[],"class_list":["post-33848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irish-news"],"yoast_head":"\n