{"id":33828,"date":"2023-01-05T12:39:00","date_gmt":"2023-01-05T11:39:00","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=33828"},"modified":"2023-01-06T13:14:29","modified_gmt":"2023-01-06T12:14:29","slug":"goodyear-tyre-with-90pc-sustainable-material-approved-for-road-use","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/goodyear-tyre-with-90pc-sustainable-material-approved-for-road-use\/33828","title":{"rendered":"Goodyear tyre with 90pc sustainable-material approved for road use"},"content":{"rendered":"<p>The Goodyear Tire &amp; Rubber Company has unveiled a demonstration tyre comprised of 90 per cent sustainable-materials.<!--more--><\/p>\n<p>This demonstration tyre has passed all applicable regulatory testing as well as Goodyear\u2019s internal testing, making it suitable for road use.<\/p>\n<p>Goodyear says the tyre also tested to have lower rolling resistance when compared to the reference tyre, made with traditional materials.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33829 aligncenter\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/90percentsustainabletire-21-scaled.jpg\" alt=\"\" width=\"843\" height=\"1175\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/90percentsustainabletire-21-scaled.jpg 1837w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/90percentsustainabletire-21-215x300.jpg 215w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/90percentsustainabletire-21-735x1024.jpg 735w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/90percentsustainabletire-21-768x1070.jpg 768w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/90percentsustainabletire-21-1102x1536.jpg 1102w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2023\/01\/90percentsustainabletire-21-1470x2048.jpg 1470w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/p>\n<p>In addition, after announcing the capability to demonstrate a 70 per cent sustainable-material tyre in January 2022, Goodyear, working with its supply base, says it plans to introduce a tyre with up to 70 per cent sustainable-material content in 2023.<\/p>\n<p>Goodyear adds that bringing a 90 per cent sustainable-material tyre to market will require further collaboration with the its supply base to identify the scale necessary for these innovative materials to produce that specific tyre at high volumes.<\/p>\n<p>This 90 per cent sustainable-material demonstration tyre includes 17 featured ingredients across 12 different components.<\/p>\n<p>Goodyear\u2019s demonstration tyre features four different types of carbon black that are produced from methane, carbon dioxide, plant-based oil and end-of-life tyre pyrolysis oil feedstocks. These carbon black technologies target reduced carbon emissions, circularity and the use of bio-based carbons, while still delivering on performance.<\/p>\n<p>The use of\u202fsoybean oil\u202fin this demonstration tyre helps keep the tyre\u2019s rubber compound pliable in changing temperatures, according to Goodyear. <\/p>\n<p>Soybean oil is a bio-based resource that helps to reduce Goodyear\u2019s use of petroleum-based products. While nearly 100 per cent of soy protein is used in food\/animal feed applications, a significant surplus of oil is left over and available for use in industrial applications.<\/p>\n<p>Silica is an ingredient often used in tyres to help improve grip and reduce fuel consumption. This demonstration tyre includes\u202fa high-quality silica\u202fproduced from rice husk waste residue (RHA silica), a byproduct of rice processing that is often discarded and put into landfills.<\/p>\n<p>Polyester is recycled from post-consumer bottles by reverting the polyester into base chemicals and reforming them into technical grade polyester used in tyre cords.<\/p>\n<p>Resins are used to help improve and enhance tyre traction performance. In this demonstration tyre, traditional petroleum-based resins are replaced with bio-renewable pine tree resins.<\/p>\n<p>Bead wire and steel cords provide reinforcement in the structure of a radial tyre. This demonstration tyre uses bead wire and steel cord from steel with high-recycled content, which is produced using the electric arc furnace (EAF) process. The utilisation of the EAF process allows for steel to be produced with reduced energy use and higher recycled content.<\/p>\n<p>Goodyear says the EAF process has the potential for lower greenhouse gas emissions in comparison with steel produced using a blast furnace. ISCC certified mass balance polymers from bio- and bio-circular feedstock are also included in this tyre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Goodyear Tire &amp; Rubber Company has unveiled a demonstration tyre comprised of 90 per cent sustainable-materials.<\/p>\n","protected":false},"author":105,"featured_media":33829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,1],"tags":[],"class_list":["post-33828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goodyear","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goodyear tyre with 90pc sustainable-material approved for road use - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/goodyear-tyre-with-90pc-sustainable-material-approved-for-road-use\/33828\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodyear tyre with 90pc sustainable-material approved for road use - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"The Goodyear Tire &amp; 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