![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/11\/1920_ntdamarketingawardwinpic.jpg\")
<\/p>\nBridgestone\u2019s ultra-high performance Potenza Sport tyre is responsible for another award, after an adrenalin fuelled marketing campaign won a prestigious marketing honour.<\/p>\n
Bridgestone\u2019s targeted outreach – directly to motoring enthusiasts – won the Industry Marketing Campaign of the Year prize at the NTDA Awards at the NEC in Birmingham.<\/p>\n
The campaign which ran from 1st April to 30th June 2022, focused on driving awareness of Bridgestone\u2019s ultra-high performance product Potenza Sport which was launched in 2021.<\/p>\n
<\/p>\n
Bridgestone\u2019s north region managing director Andrea Manenti said: \u201cWe wanted to focus on amplifying the factors of emotion and passion of Bridgestone Potenza Sport and projecting them directly to consumers.<\/p>\n
“We created an innovative marketing campaign that not only emitted exhilaration and excitement, but also left a lasting impression at the same time. It was carefully targeted at the automotive high performance B2C audience and we were pleased with the strong results.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Bridgestone\u2019s ultra-high performance Potenza Sport tyre is responsible for another award, after an adrenalin fuelled marketing campaign won a prestigious marketing honour.<\/p>\n","protected":false},"author":105,"featured_media":33435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"class_list":["post-33434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bridgestone","category-news"],"yoast_head":"\n