{"id":33029,"date":"2022-09-07T08:37:08","date_gmt":"2022-09-07T07:37:08","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=33029"},"modified":"2022-09-07T17:05:57","modified_gmt":"2022-09-07T16:05:57","slug":"bkt-named-title-sponsor-of-united-rugby-championship","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029","title":{"rendered":"BKT named title sponsor of United Rugby Championship"},"content":{"rendered":"<p>BKT has become the northern hemisphere title sponsor of the United Rugby Championship (URC) until 2025. The league will now be known as the \u2018BKT United Rugby Championship\u2019 in this part of the world.<!--more--><\/p>\n<p>Lucia Salmaso, BKT Europe CEO said: \u201cBKT will support the URC and its fans with its positive attitude, its passion for sports and its enthusiastic ideas, by engaging and including the whole audience.<\/p>\n<p>&#8220;We will do our best to ensure that this partnership could only be the beginning of a stimulating adventure to live and an opportunity for Growing Together. I think we are great match and team.\u201d<\/p>\n<figure id=\"attachment_33027\" aria-describedby=\"caption-attachment-33027\" style=\"width: 2362px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33027 size-full\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2.jpg\" alt=\"\" width=\"2362\" height=\"1576\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2.jpg 2362w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2-300x200.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2-1024x683.jpg 1024w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2-120x80.jpg 120w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2-768x512.jpg 768w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2-1536x1025.jpg 1536w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2362px) 100vw, 2362px\" \/><figcaption id=\"caption-attachment-33027\" class=\"wp-caption-text\">Lucia Salmaso, BKT Europe CEO (left) and Martin Anayi, United Rugby Championship CEO.<\/figcaption><\/figure>\n<p>The URC involves 16 teams from across Ireland, Italy, Scotland, South Africa and Wales competing annually to take part in the URC Play-Offs and earn a place in the Grand Final where the champion team is crowned.<\/p>\n<p>The top eight ranked teams from the URC qualify for the following season\u2019s Heineken Champions Cup while over 300 players from the league represent their countries in international rugby competition.<\/p>\n<p>Martin Anayi, United Rugby Championship CEO, added: \u201cAttracting a global partner of BKT\u2019s scale speaks to the appeal of rugby and to the diversity and identity of our league.<\/p>\n<p>&#8220;The success of our debut season as URC caught the imagination of fans and the interest from potential partners has really come to life.<\/p>\n<p>\u201cBKT want to grow together and they believe in our vision of creating a league where world-class rugby is matched by an off-the-field purpose that connects with our fans and communities.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BKT has become the northern hemisphere title sponsor of the United Rugby Championship (URC) until 2025. The league will now be known as the \u2018BKT United Rugby Championship\u2019 in this part of the world.<\/p>\n","protected":false},"author":105,"featured_media":33027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[552,1],"tags":[],"class_list":["post-33029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bkt","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BKT named title sponsor of United Rugby Championship - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BKT named title sponsor of United Rugby Championship - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"BKT has become the northern hemisphere title sponsor of the United Rugby Championship (URC) until 2025. The league will now be known as the \u2018BKT United Rugby Championship\u2019 in this part of the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-07T07:37:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-07T16:05:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Dixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Dixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029\"},\"author\":{\"name\":\"James Dixon\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/abfb0e317d6242bb22fe0e215f4c62b6\"},\"headline\":\"BKT named title sponsor of United Rugby Championship\",\"datePublished\":\"2022-09-07T07:37:08+00:00\",\"dateModified\":\"2022-09-07T16:05:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029\"},\"wordCount\":280,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2.jpg\",\"articleSection\":[\"BKT\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029\",\"name\":\"BKT named title sponsor of United Rugby Championship - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2.jpg\",\"datePublished\":\"2022-09-07T07:37:08+00:00\",\"dateModified\":\"2022-09-07T16:05:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/09\/9550_n_BKT_TitleSponsor_URC_LuciaSalmaso_CEOBKTEurope_MartinAnayi_URCCEO_2.jpg\",\"width\":2362,\"height\":1576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bkt-named-title-sponsor-of-united-rugby-championship\/33029#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BKT named title sponsor of United Rugby Championship\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; 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