{"id":31680,"date":"2022-01-26T08:57:25","date_gmt":"2022-01-26T07:57:25","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=31680"},"modified":"2022-02-02T18:21:36","modified_gmt":"2022-02-02T17:21:36","slug":"nokian-introduces-most-sustainable-tyre-yet","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680","title":{"rendered":"Nokian introduces most sustainable tyre yet"},"content":{"rendered":"<p>Nokian Tyres has introduced a concept tyre which it claims is made almost entirely from environmentally friendly materials.<!--more--><\/p>\n<p>The Green Step concept tyre is described by Nokian as a &#8220;masterpiece of sustainable innovation&#8221;, with its design consisting of 93 per cent of the materials either recycled or renewable.<\/p>\n<p>The tyre maker expects that by the end of the decade, half of all raw materials used in its tyres will be recycled or renewable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31681 aligncenter\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg 800w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar-300x169.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>All rubber used in the Green Step concept tyre is natural, and renewable oils such as canola oil, is used. Almost all plasticiser, resin and processing aids are from renewable resources.<\/p>\n<p>In addition, natural rice husk ash silica works as a main filler for the tread and sidewall, and renewable cord fibre is used to make the tyre tougher.<\/p>\n<p>Nokian boasts that almost every component of the Green Step also includes some recycled materials. For example, the carbon black used in the rubber compounds was derived from end-of-life tyres, and the butyl used in the inner surface as well as the steel in the steel belts and bead wires in the structure are mainly recycled.<\/p>\n<p>According to Nokian, the Green Step is a winter tyre and it is drivable on snow and ice. Some of the materials used in the concept tyre are familiar from various Nokian tyre models.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nokian Tyres has introduced a concept tyre which it claims is made almost entirely from environmentally friendly materials.<\/p>\n","protected":false},"author":104,"featured_media":31681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1046,1],"tags":[],"class_list":["post-31680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-most-read","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nokian introduces most sustainable tyre yet - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nokian introduces most sustainable tyre yet - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Nokian Tyres has introduced a concept tyre which it claims is made almost entirely from environmentally friendly materials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T07:57:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-02T17:21:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eoin Cuttle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eoin Cuttle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680\"},\"author\":{\"name\":\"Eoin Cuttle\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\"},\"headline\":\"Nokian introduces most sustainable tyre yet\",\"datePublished\":\"2022-01-26T07:57:25+00:00\",\"dateModified\":\"2022-02-02T17:21:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680\"},\"wordCount\":227,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg\",\"articleSection\":[\"Most Read\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680\",\"name\":\"Nokian introduces most sustainable tyre yet - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg\",\"datePublished\":\"2022-01-26T07:57:25+00:00\",\"dateModified\":\"2022-02-02T17:21:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nokian introduces most sustainable tyre yet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\",\"name\":\"Eoin Cuttle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"caption\":\"Eoin Cuttle\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nokian introduces most sustainable tyre yet - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680","og_locale":"en_US","og_type":"article","og_title":"Nokian introduces most sustainable tyre yet - TyreTrade.ie","og_description":"Nokian Tyres has introduced a concept tyre which it claims is made almost entirely from environmentally friendly materials.","og_url":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680","og_site_name":"TyreTrade.ie","article_published_time":"2022-01-26T07:57:25+00:00","article_modified_time":"2022-02-02T17:21:36+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg","type":"image\/jpeg"}],"author":"Eoin Cuttle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eoin Cuttle","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680"},"author":{"name":"Eoin Cuttle","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f"},"headline":"Nokian introduces most sustainable tyre yet","datePublished":"2022-01-26T07:57:25+00:00","dateModified":"2022-02-02T17:21:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680"},"wordCount":227,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg","articleSection":["Most Read","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680","url":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680","name":"Nokian introduces most sustainable tyre yet - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg","datePublished":"2022-01-26T07:57:25+00:00","dateModified":"2022-02-02T17:21:36+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2022\/01\/b0f4e2878a231a61_800x800ar.jpg","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/nokian-introduces-most-sustainable-tyre-yet\/31680#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Nokian introduces most sustainable tyre yet"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland&#039;s Publication for the Tyre &amp; associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f","name":"Eoin Cuttle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","caption":"Eoin Cuttle"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/eoin-cuttle"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/31680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=31680"}],"version-history":[{"count":1,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/31680\/revisions"}],"predecessor-version":[{"id":31682,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/31680\/revisions\/31682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/31681"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=31680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=31680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=31680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}