![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/11\/2x1_Vredestein-FS22.jpg\")
<\/p>\nThe new version of Farming Simulator, a leading farming video game, will feature Vredestein tyres for the first time.<\/p>\n
The initiative is part of Apollo Tyres\u2019 strategy to raise awareness of its full range of premium Vredestein agricultural products among millions of current and aspiring farmers and supplier businesses.<\/p>\n
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Apollo Tyres worked closely with the game\u2019s developer, Giants Software, to ensure the featured Vredestein tyres \u2013 for tractors, trailers, implements, loaders and harvest machinery \u2013 were all rendered in Farming Simulator 22 with the highest possible accuracy. This involved sharing large volumes of 2D and 3D data that showed the unique physical characteristics of each product.<\/p>\n
Vredestein\u2019s agricultural tyres are engineered around the Traxion concept, which is renowned for its curved, non-parallel cleat design, that facilitates \u2018self-cleaning\u2019 and maximises soil preservation, while also optimising driver comfort and tyre lifespan.<\/p>\n
Robbert Holtkamp, marketing communications OHT Europe, commented: \u201cThis collaboration with Giants Software is a great way to engage with the global online gaming community, including many younger people who might not already be aware of the Vredestein brand.<\/p>\n
“Simulation is becoming increasingly important to Apollo Tyres, helping us design and test new Vredestein products and bring them to market more rapidly.<\/p>\n
“It\u2019s exciting to know that through Farming Simulator 22 we can now explore new digital environments, helping millions of gaming farmers and contractors optimise their yield in the most efficient and fun way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The new version of Farming Simulator, a leading farming video game, will feature Vredestein tyres for the first time.<\/p>\n","protected":false},"author":105,"featured_media":31331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n