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During Road Safety Week, the ITIA will work alongside the RSA and An Garda Sioch\u00e1na to launch a nationwide tyre safety campaign, which will include roadside checks around the country.<\/p>\n
The upcoming campaign will highlight the benefits of tyre maintenance to the motoring public, which include improved safety; improved car handling and braking; longer tyre life and a reduction in CO2 emissions which helps the environment.<\/p>\n
The campaign from the ITIA, RSA and An Garda S\u00edoch\u00e1na will launch in October across press, social media and radio, inviting all motorists to call into their local ITIA dealer for a free tyre safety check.<\/p>\n
\u201cRoad Safety Week is an excellent opportunity to help road users understand the importance of regular tyre maintenance and inspection, and this will be echoed by our members through campaign material on their premises and across their social media channels. Members will receive campaign assets that they can use to help support the campaign and help increase traffic to their business\u201d explained O\u2019Neill.<\/p>\n
The ITIA and its members will be supported by the RSA and An Garda S\u00edoch\u00e1na who via the roadside checks will be educating drivers on road safety as well as monitoring compliance.<\/p>\n
\u201cThroughout the week our members will be reminding drivers that their tyres are the only point of contact between their vehicle and the road and once the tyre goes below the legal limit of 1.6mm there is no room for error. The cost of new tyres is far less than the cost of penalty points and the potential fine of up to \u20ac2,500, not to mention the cost of a life,\u201d O\u2019 Neill continued.<\/p>\n
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This tyre (pictured above) was removed from a vehicle by an ITIA member recently, showing clear signs of extreme wear. This tyre is well below the tread depth of 1.6mm and driving on such a tyre is extremely dangerous for the driver of the vehicle and other road users.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Irish Tyre Industry Association (ITIA) is preparing to join the Road Safety Authority and An Garda S\u00edoch\u00e1na in raising awareness of tyre safety in Ireland during National Road safety Week, 4th-10th October.<\/p>\n","protected":false},"author":105,"featured_media":28716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[654,1],"tags":[],"class_list":["post-30869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irish-news","category-news"],"yoast_head":"\n