{"id":29729,"date":"2021-04-09T16:17:52","date_gmt":"2021-04-09T15:17:52","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=29729"},"modified":"2021-04-14T16:32:01","modified_gmt":"2021-04-14T15:32:01","slug":"michelin-looks-to-a-hydrogen-future","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/michelin-looks-to-a-hydrogen-future\/29729","title":{"rendered":"Michelin looks to a hydrogen future"},"content":{"rendered":"<p>Michelin has released a strategy presentation which highlights its plans to go beyond its tyre-making heritage into new activities including hydrogen power and medical devices.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29728\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/04\/Accueil-journee-investisseurs.jpg\" alt=\"\" width=\"1399\" height=\"690\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/04\/Accueil-journee-investisseurs.jpg 1399w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/04\/Accueil-journee-investisseurs-300x148.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/04\/Accueil-journee-investisseurs-1024x505.jpg 1024w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/04\/Accueil-journee-investisseurs-768x379.jpg 768w\" sizes=\"auto, (max-width: 1399px) 100vw, 1399px\" \/><\/p>\n<p>The tyre maker says diversification of its business is part of recovering from a pandemic-induced slowdown &#8211; with a \u20ac13.5 billion increase in annual revenues expected by 2030.<\/p>\n<p>Michelin says it anticipates revenue in 2030 of \u20ac34 billion, compared to \u20ac20.5 billion in 2020.<\/p>\n<p>It expects the fastest growth to come from its business making hydrogen power systems for vehicles, which it says will bring in \u20ac1.5 billion by the end of this decade.<\/p>\n<p>Michelin and French auto parts manufacturer Faurecia together own a business called Symbio, which makes hydrogen fuel cell systems for light vehicles, utility vehicles and trucks.<\/p>\n<p>The French tyre maker adds it hopes for rapid growth in the new fields of 3D metal printing and medical devices.<\/p>\n<p>In its traditional tyre business, it says it would achieve growth by shifting some production to lower-cost locations and focusing on higher-margin tyres.<\/p>\n<p>Michelin chief executive Florent Menegaux says: &#8220;Remaining true to our DNA, by 2030 the Group\u2019s profile will have significantly changed with the ramp-up of new, high value-added businesses in both around and beyond markets.<\/p>\n<p>&#8220;It is this ability to constantly reinvent itself that has underpinned Michelin\u2019s strength for more than 130 years and which today gives us confidence in the future.\u201d<\/p>\n<p>Michelin expects to have fully recovered from the effects of the pandemic by the end of next year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelin has released a strategy presentation which highlights its plans to go beyond its tyre-making heritage into new activities including hydrogen power and medical devices.<\/p>\n","protected":false},"author":105,"featured_media":29728,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-29729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-michelin","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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