{"id":29494,"date":"2021-03-18T13:20:57","date_gmt":"2021-03-18T12:20:57","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=29494"},"modified":"2021-03-18T15:24:15","modified_gmt":"2021-03-18T14:24:15","slug":"michelin-enters-partnership-with-leading-digital-freight-forwarder","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/michelin-enters-partnership-with-leading-digital-freight-forwarder\/29494","title":{"rendered":"Michelin enters partnership with leading digital freight forwarder"},"content":{"rendered":"<p>Michelin has entered into partnership with sennder, Europe\u2019s leading digital freight forwarder, to provide carriers with greater access to Michelin\u2019s suite of innovative tyres on special terms.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29495\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/03\/sennder_Michelin_partnership-1000x523-1.jpg\" alt=\"\" width=\"1000\" height=\"523\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/03\/sennder_Michelin_partnership-1000x523-1.jpg 1000w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/03\/sennder_Michelin_partnership-1000x523-1-300x157.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2021\/03\/sennder_Michelin_partnership-1000x523-1-768x402.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The partnership will give sennder\u2019s carriers customised access to a suite of Michelin tyres; that are low-rolling resistance, saving fuel consumption and durable, increasing tyre mileage, making journeys more cost-effective and sustainable.<\/p>\n<p>Carriers can choose the tyre best suited to their needs. For example, Michelin\u2019s long-haul Michelin X Line range, which offers low rolling resistance, or the new Michelin X Multi Energy range that is designed for both short- and long-haul transport and saves drivers up to 1.2 litres of fuel per 100 kilometres.<\/p>\n<p>As part of the partnership, Michelin will provide sennder carriers access to its retreading services that replace the tyres\u2019 tread, recycling the casing \u2013 reducing wastage and making tyres increasingly cost-effective.<br \/>\nsennder and Michelin\u2019s collaboration will initially focus on Northern Europe and Iberia, with plans to scale it across other European markets throughout 2021.<\/p>\n<p>Philip Cordes, Michelin vice president marketing B2B Europe North, said: \u201cWe attach great importance to digital mobility and fleet solutions. In Europe alone, we have 1,000 staff members working on the digital Michelin Services &amp; Solutions portfolio. We are therefore looking forward to working with sennder to explore new, innovative avenues.\u201d<\/p>\n<p>For more than 130 years, Michelin has been successfully developing tyres, services and solutions to improve long-term mobility.<\/p>\n<p>\u201cOur partnership with Michelin is focused on innovation that makes European road freight fit for a sustainable future, benefiting carriers and shippers alike, said Franck Marcaire, head of value added services at sennder.<\/p>\n<p>He continues: \u201cIn addition to sennder\u2019s fast payment terms and exclusive fuel cards, our carriers now have access to premium Michelin tyres and services, through a digital hassle-free process. Michelin\u2019s retreading services and low rolling resistance tyres fit perfectly alongside sennder\u2019s digitalised logistics offer that we have built around data and low-carbon fuels.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelin has entered into partnership with sennder, Europe\u2019s leading digital freight forwarder, to provide carriers with greater access to Michelin\u2019s suite of innovative tyres on special terms.<\/p>\n","protected":false},"author":104,"featured_media":29495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-29494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-michelin","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michelin enters partnership with leading digital freight forwarder - 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