{"id":27383,"date":"2020-08-11T11:54:42","date_gmt":"2020-08-11T10:54:42","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=27383"},"modified":"2020-08-12T16:17:16","modified_gmt":"2020-08-12T15:17:16","slug":"michelin-zenterra-launched-in-northern-ireland","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/michelin-zenterra-launched-in-northern-ireland\/27383","title":{"rendered":"Michelin &#8216;Zen@Terra&#8217; launched in Northern Ireland"},"content":{"rendered":"<p>Michelin has introduced its latest agricultural tyre technology in Northern Ireland, with the launch of &#8216;Zen@Terra&#8217; for high-powered tractors \u2013 enabling farmers to easily adjust tyre pressures for heavy road and field work.<!--more--> The tyre maker tells us it hopes to introduce this into the Republic of Ireland soon, once a fitting option is made available.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27385\" src=\"http:&#x2f;\/&#x77;&#119;&#x77;&#46;&#x74;&#x79;r&#x65;&#116;&#x72;&#97;&#x64;&#101;&#46;&#x69;&#101;&#x2f;&#119;&#x70;&#45;c&#x6f;&#110;&#x74;&#101;&#x6e;&#116;\/&#x75;p&#x6c;&#111;&#x61;&#100;s&#x2f;2&#x30;&#50;&#x30;&#47;0&#x38;\/&#x32;&#51;&#x32;&#45;0&#x31;-&#x4d;&#105;&#x63;&#104;e&#x6c;i&#x6e;&#45;&#x5a;&#101;n&#x40;T&#x65;&#114;&#x72;&#97;-&#x31;0&#x30;&#48;&#x78;&#54;6&#x37;-&#x31;&#46;&#x6a;&#112;g\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:&#47;&#x2f;&#x77;w&#119;&#x2e;t&#121;&#x72;e&#116;&#x72;a&#100;&#x65;&#x2e;&#105;&#x65;&#x2f;w&#112;&#x2d;c&#111;&#x6e;t&#101;&#x6e;&#x74;&#47;&#x75;&#x70;l&#111;&#x61;d&#115;&#x2f;2&#48;&#x32;0&#47;&#x30;&#x38;&#47;&#x32;&#x33;2&#45;&#x30;1&#45;&#x4d;i&#99;&#x68;&#x65;&#108;&#x69;&#x6e;-&#90;&#x65;n&#64;&#x54;e&#114;&#x72;a&#45;&#x31;&#x30;&#48;&#x30;&#x78;6&#54;&#x37;-&#49;&#x2e;j&#112;&#x67; 1000w, https:&#47;\/&#x77;w&#x77;&#46;&#x74;&#121;&#x72;&#101;&#x74;&#114;a&#x64;e&#x2e;i&#x65;&#47;&#x77;&#112;&#x2d;&#99;&#x6f;&#110;t&#x65;n&#x74;\/&#x75;&#112;&#x6c;&#111;&#x61;&#100;&#x73;&#47;2&#x30;2&#x30;\/&#x30;&#56;&#x2f;&#50;&#x33;&#50;&#x2d;&#48;1&#x2d;M&#x69;c&#x68;&#101;&#x6c;&#105;&#x6e;&#45;Z&#x65;n&#x40;T&#x65;&#114;&#x72;&#97;&#x2d;&#49;&#x30;&#48;0&#x78;6&#x36;7&#x2d;&#49;&#x2d;&#51;&#x30;&#48;&#x78;&#50;0&#x30;&#46;&#x6a;p&#x67; 300w, https:&#x2f;\/&#x77;&#119;&#x77;&#46;&#x74;&#x79;r&#x65;&#116;&#x72;&#97;&#x64;&#101;&#46;&#x69;&#101;&#x2f;&#119;&#x70;&#45;c&#x6f;&#110;&#x74;&#101;&#x6e;&#116;\/&#x75;p&#x6c;&#111;&#x61;&#100;s&#x2f;2&#x30;&#50;&#x30;&#47;0&#x38;\/&#x32;&#51;&#x32;&#45;0&#x31;-&#x4d;&#105;&#x63;&#104;e&#x6c;i&#x6e;&#45;&#x5a;&#101;n&#x40;T&#x65;&#114;&#x72;&#97;-&#x31;0&#x30;&#48;&#x78;&#54;6&#x37;-&#x31;&#45;&#x31;&#50;0&#x78;8&#x30;&#46;&#x6a;&#112;g 120w, https:&#x2f;&#x2f;&#x77;&#119;&#119;&#46;ty&#x72;&#x65;&#x74;&#x72;&#97;&#100;e&#46;&#x69;&#x65;&#x2f;&#x77;&#112;&#45;co&#x6e;&#x74;&#x65;&#x6e;&#116;&#47;&#117;pl&#x6f;&#x61;&#x64;&#x73;&#47;&#50;02&#x30;&#x2f;&#x30;&#x38;&#47;&#50;32&#x2d;&#x30;&#x31;&#x2d;&#77;&#105;&#99;he&#x6c;&#x69;&#x6e;&#x2d;&#90;&#101;n&#64;&#x54;&#x65;&#x72;&#x72;&#97;&#45;10&#x30;&#x30;&#x78;&#x36;&#54;&#55;&#45;1-&#x37;&#x36;&#x38;&#x78;&#53;&#49;2&#46;&#x6a;&#x70;&#x67; 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Designed specifically for fitment in combination with a central tyre inflation system (CTIS) and Michelin\u2019s Ultraflex tyre range \u2013 although it can be used with any Michelin agricultural tyre \u2013 Zen@Terra connects directly into the tractor\u2019s ISOBUS system. Once installed, it allows farmers to switch between low pressures, for maximum soil protection, and higher pressures, to maximise performance on the road. The process takes a matter of minutes and can be operated via an easy-to-use, integrated in-cab touch-screen display.<\/p>\n<p>Pre-programmed settings allow the user to tailor pressures depending on the implement attached and vehicle usage. Pressures can be adjusted for empty, half or full loads, as well as slope work. A \u2018boost\u2019 function sets extreme low pressure for three minutes, when extra grip is needed.<\/p>\n<p>Compatible with most modern tractors, it is the result of years of research and development by Michelin\u2019s team of expert engineers and, following successful trials across Europe, Zen@Terra is now being rolled out to farmers and contractors across Northern Ireland and Great Britain.<\/p>\n<p>Mark White, Michelin UK sales manager \u2013 Agriculture &amp; Construction, says: \u201cMichelin is determined to keep helping farmers get the absolute maximum performance from their machinery.<\/p>\n<p>\u201cZen@Terra is a complete solution, managing all aspects of tyres and their interaction with the ground, both in the field and on the road.<\/p>\n<p>\u201cUsing an in-built CTIS and our Ultraflex technology tyres, the customer can quickly change tyre pressures to best suit the ground they are working on. This helps to optimise the performance of their vehicles, increases tyre life, improves productivity and yields, while reducing fuel costs and protecting the soil \u2013 all of which supports Michelin\u2019s core value of sustainable mobility.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27384\" src=\"http:&#x2f;&#x2f;&#x77;&#119;&#119;&#46;ty&#x72;&#x65;&#x74;&#x72;&#97;&#100;e&#46;&#x69;&#x65;&#x2f;&#x77;&#112;&#45;co&#x6e;&#x74;&#x65;&#x6e;&#116;&#47;&#117;pl&#x6f;&#x61;&#x64;&#x73;&#47;&#50;02&#x30;&#x2f;&#x30;&#x38;&#47;&#50;32&#x2d;&#x30;&#x32;&#x2d;&#77;&#105;&#99;he&#x6c;&#x69;&#x6e;&#x2d;&#90;&#101;n&#64;&#x54;&#x65;&#x72;&#x72;&#97;&#45;10&#x30;&#x30;&#x78;&#x36;&#54;&#55;&#45;1&#46;&#x6a;&#x70;&#x67;\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:&#47;&#47;&#x77;w&#119;&#x2e;&#x74;y&#114;&#x65;&#x74;r&#97;&#x64;&#x65;&#46;&#105;&#x65;&#x2f;w&#112;&#x2d;&#x63;o&#110;&#x74;e&#110;&#116;&#x2f;u&#112;&#x6c;&#x6f;a&#100;&#x73;&#x2f;2&#48;&#x32;&#x30;\/&#48;&#x38;&#x2f;2&#51;&#x32;&#x2d;&#48;&#50;&#x2d;M&#105;&#x63;&#x68;e&#108;&#x69;&#x6e;-&#90;&#x65;&#x6e;&#64;&#84;&#x65;&#x72;r&#97;&#x2d;&#x31;0&#48;&#x30;x&#54;&#54;&#x37;-&#49;&#x2e;&#x6a;p&#103; 1000w, https:&#47;\/&#x77;w&#x77;&#46;&#x74;y&#x72;e&#x74;r&#x61;&#100;&#x65;&#46;&#x69;&#101;&#x2f;&#119;&#x70;&#45;&#x63;&#111;&#x6e;&#116;e&#x6e;t&#x2f;u&#x70;l&#x6f;a&#x64;s&#x2f;&#50;&#x30;&#50;&#x30;&#47;&#x30;&#56;&#x2f;&#50;&#x33;&#50;&#x2d;&#48;2&#x2d;M&#x69;c&#x68;e&#x6c;i&#x6e;-&#x5a;&#101;&#x6e;&#64;&#x54;&#101;&#x72;&#114;&#x61;&#45;&#x31;&#48;&#x30;&#48;x&#x36;6&#x37;-&#x31;-&#x33;0&#x30;x&#x32;&#48;&#x30;&#46;&#x6a;&#112;&#x67; 300w, https:&#x2f;&#47;w&#x77;&#119;&#46;&#x74;&#121;r&#x65;&#x74;&#114;&#x61;&#x64;&#101;&#46;&#x69;&#101;\/&#x77;&#112;-&#x63;&#x6f;&#110;&#x74;&#x65;&#110;t&#x2f;&#117;p&#x6c;&#111;a&#x64;&#115;\/&#x32;&#x30;&#50;&#x30;&#x2f;&#48;8&#x2f;&#50;3&#x32;&#45;0&#x32;&#x2d;&#77;&#x69;&#x63;&#104;e&#x6c;&#105;n&#x2d;&#90;e&#x6e;&#64;T&#x65;&#x72;&#114;&#x61;&#x2d;&#49;0&#x30;&#48;x&#x36;&#54;7&#x2d;&#x31;&#45;&#x31;&#x32;&#48;x&#x38;&#48;&#46;&#x6a;&#112;g 120w, https:\/\/ww&#119;&#46;&#116;&#121;&#114;&#101;&#116;&#x72;&#x61;&#x64;&#x65;&#x2e;&#x69;&#x65;&#x2f;&#x77;p-co&#110;&#116;&#101;&#110;&#116;&#47;&#117;&#x70;&#x6c;&#x6f;&#x61;&#x64;&#x73;&#x2f;&#x32;&#x30;20\/0&#56;&#47;&#50;&#51;&#50;&#45;&#48;&#x32;&#x2d;&#x4d;&#x69;&#x63;&#x68;&#x65;&#x6c;&#x69;n-Ze&#110;&#64;&#84;&#101;&#114;&#114;&#97;&#x2d;&#x31;&#x30;&#x30;&#x30;&#x78;&#x36;&#x36;&#x37;-1-7&#54;&#56;&#120;&#53;&#49;&#50;&#46;&#x6a;&#x70;&#x67; 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The system has been developed following direct feedback from farmers and contractors, with Michelin focused on developing a solution offering maximum quality and reliability.<\/p>\n<p>The in-built CTIS was designed in conjunction with PTG \u2013 industry leaders in tyre pressure control systems \u2013 which Michelin acquired in 2017.<\/p>\n<p>Zen@Terra can be used with any Michelin Ultraflex agricultural tyres; including Michelin\u2019s AxioBib, AxioBib 2, EvoBib and XeoBib fitments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelin has introduced its latest agricultural tyre technology in Northern Ireland, with the launch of &#8216;Zen@Terra&#8217; for high-powered tractors \u2013 enabling farmers to easily adjust tyre pressures for heavy road and field work.<\/p>\n","protected":false},"author":104,"featured_media":27385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-27383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-michelin","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michelin &#039;Zen@Terra&#039; 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