\nIn 2019, Bridgestone pioneered a new lightweight tyre technology, Enliten, to help address global mobility challenges around sustainability.<\/p>\n
![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2020\/01\/ID-3.jpg\")
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Engineered with the environment front of mind, Enliten enables tyres to have a super low rolling resistance \u2013 a key factor in a vehicle\u2019s fuel efficiency and battery use \u2013 while requiring less materials to be created \u2013 reducing the tyre\u2019s environmental footprint and also improving fuel efficiency or battery range. In 2019, Enliten was brought to the roads for the first time on Volkswagen\u2019s new, all-electric ID.3 and the Audi RS Q3. This year will see Bridgestone work to bring Enliten\u2019s benefits to even more models and manufacturers.<\/p>\n
A record-breaking partnership<\/strong> Bridgestone and Volkswagen\u2019s long-time partnership was put to the test on the racetrack in 2019. Custom-engineered Bridgestone Potenza tyres were specially developed for Volkswagen\u2019s electric supercar, the ID.R. The tyres delivered the confidence and performance to help Volkswagen break the world famous\u00a0N\u00fcrburgring-Nordschleife\u2019s EV track record by 40.56 seconds.<\/p>\n The Renault M\u00e9gane R.S. Trophy-R also broke an N\u00fcrburgring record on high performance Potenza S007 tyres.<\/p>\n Developing CASE and space mobility<\/strong> In 2019, Seat chose to apply Bridgestone\u2019s renowned ologic technology to equip the Minim\u00f3, a small two-passenger, all-electric concept car. The year also saw bespoke Bridgestone Connect \u2018smart\u2019 tyres, which relay information on tyre load, pressures, grip level and tyre health to the interior screens, custom developed for Nissan\u2019s IMQ EV concept vehicle.<\/p>\n Bridgestone Corporation also partnered with the Japan Aerospace Exploration Agency (JAXA) and Toyota to commit to an international space exploration mission. Bridgestone will help explore the mobility challenges and performance needs of tyres for use on manned, pressurised rovers to help them make better contact with the surface of the moon.<\/p>\n Commenting on Bridgestone\u2019s achievements in 2019 was Mark Tejedor, VP original equipment, Bridgestone EMIA said: \u201cSustainability, CASE mobility and partnerships were three huge focuses for us in 2019. Which is no surprise \u2013 these are the crucial ingredients needed for a smarter, more efficient future of mobility. Through innovating and taking on new and demanding challenges \u2013 alongside great partners working under a similar vision to meet similar goals \u2013 we\u2019ll bring this era of mobility to life. I have no doubt that we will go even further in meeting this goal in 2020.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" For nearly 90 years, Bridgestone has provided premium products and services to the world\u2019s leading OEMs.<\/p>\n","protected":false},"author":104,"featured_media":25679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"class_list":["post-25676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bridgestone","category-news"],"yoast_head":"\n
\nLast year, Bridgestone developed record-breaking tyres for the likes of Volkswagen and Renault.<\/p>\n![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2020\/01\/ID.R.jpg\")
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\nAs technology and global challenges evolve, Bridgestone\u00a0is investing in the future. In addition to its new Enliten lightweight tyre technology, the company\u2019s proprietary\u00a0technologies, such as B-Silent reducing in-vehicle noise, B-Seal and Run-Flat Technology for continuous mobility and ologic technology lowering rolling resistance, are helping meet new mobility demands and responding to the requirements of OEMs\u00a0to help make CASE and sustainable mobility a reality for all.<\/p>\n![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-10-at-4.05.21-PM.png\")
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