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<\/p>\nFrom January 1, 2020, Bridgestone’s India business will fall into the EMEA Strategic Business Unit (SBU), transferring from the China, Asia-Pacific SBU. As a result, Bridgestone Europe, Russia, Middle East and Africa (BSEMEA) will become Bridgestone Europe, Russia, Middle East, India and Africa (BSEMIA), one of four SBUs globally, alongside Bridgestone China, Asia-Pacific, Bridgestone Americas, and Bridgestone Japan.<\/p>\n
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The integration of Bridgestone India into EMEA comes as a result of Bridgestone EMEA\u2019s ongoing transformation capitalising on the opportunities digitalisation offers to pioneer mobility solutions that meet the needs of customers for convenience, efficiency and sustainability.<\/p>\n
This transfer will unlock untapped potential in both India and EMEA. As a result of the rapid expansion of the Indian automotive and tyre market, there is great opportunity in the retail, internet sales, original equipment aftersales, and, in particular, fleets spaces \u2013 opportunities that can be better realised when paired with Bridgestone EMEA\u2019s experience and expertise. Likewise, Bridgestone EMEA\u2019s digital transformation can be accelerated by India\u2019s tech skills and IT know-how.<\/p>\n
Commenting, Bridgestone EMEA CEO and president, Paolo Ferrari said: \u201cIndia is a market with huge potential \u2013 potential that is definitely being met. Bridgestone India is only 20 years old, in that time we\u2019ve seen growth in the country build and build to make it a cornerstone market; today we\u2019re the largest premium tyre producer in the country, employing over 3,200 people.<\/p>\n
\u201cThere are huge learnings that Bridgestone India can pass on to what is now Bridgestone EMEA, and vice versa; we feel very fortunate that so much knowledge can be shared within our global business to meet ever-evolving customer and market needs. Under the new banner of Bridgestone EMIA, we\u2019re committed to working with India to make Bridgestone a leading mobility solutions provider across all three continents our business unit operates in.\u201d<\/p>\n
Parag Satpute will continue to lead Bridgestone India as MD. This change also means that Bridgestone India will join the recently announced Bridgestone Emerging Markets division, alongside the company\u2019s businesses in Africa, the Middle East, and Russia.<\/p>\n","protected":false},"excerpt":{"rendered":"
From January 1, 2020, Bridgestone’s India business will fall into the EMEA Strategic Business Unit (SBU), transferring from the China, Asia-Pacific SBU.<\/p>\n","protected":false},"author":104,"featured_media":25136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"class_list":["post-25135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bridgestone","category-news"],"yoast_head":"\n