Pirelli develops its product portfolio in partnership with the most prestigious car manufacturers. These include Ferrari, Maserati, Lamborghini, Porsche, Bentley, Aston Martin, Pagani and McLaren, as well as Premium car manufacturers such as Audi, Mercedes-Benz, BMW, Jaguar Land Rover and Volvo.<\/p>\n
Such partnerships are fundamental to the Pirelli business model because they give Pirelli broad visibility on the sector\u2019s technological innovations and consumer needs, which then goes into product development before going to market.<\/p>\n
Car manufacturers benefit from the joint development process by achieving the perfect match between the tyre and the car\u2019s dynamic characteristics – the \u201cperfect fit\u201d.<\/p>\n
Pirelli\u2019s portfolio of High Value homologations stands at over 2,480 with the Aston Martin DBS Superleggera and the Porsche Cayenne Coup\u00e9 among the latest vehicles homologated with Pirelli.<\/p>\n
Marked tyres<\/strong> Every tyre that is distinguished by a specific marking on the sidewall testifies to the joint development work carried out by Pirelli\u2019s engineers alongside their counterparts at each car manufacturer, ensuring that there is a tailor-made Pirelli tyre for just about every high performance car.<\/p>\n This process sums up Pirelli\u2019s \u2018perfect fit\u2019 strategy, with every marked tyre delivering exactly the right technical performance to complement the inherent characteristics of the car it is fitted to.<\/p>\n P Zero \u2013 A High Performance family<\/strong> Pirelli develops its product portfolio in partnership with the most prestigious car manufacturers. These include Ferrari, Maserati, Lamborghini,<\/p>\n","protected":false},"author":104,"featured_media":16171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,33],"tags":[],"class_list":["post-24625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pirelli"],"yoast_head":"\n
\nOriginal Equipment marked tyres, introduced together with Porsche in the 1980s, are now requested by all top car manufacturers to help customers find the right tyre for their car. For example \u201cF\u201d for Ferrari, \u201cMC\u201d for McLaren and \u201cN\u201d for Porsche.<\/p>\n
\nThe P Zero family now offers every type of tyre to equip the world\u2019s most sporting and prestigious cars. P Zero, the archetypal high-performance tyre, was first introduced over thirty years ago. The product line has developed to the range we see today: P Zero \u2013 the unique Ultra High Performance tyre, P Zero Corsa \u2013 extreme performance for the road and track, and the P Zero Trofeo \u2013 the road legal track tyre.<\/p>\n","protected":false},"excerpt":{"rendered":"