{"id":24189,"date":"2019-08-21T10:09:35","date_gmt":"2019-08-21T09:09:35","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=24189"},"modified":"2019-08-21T14:32:35","modified_gmt":"2019-08-21T13:32:35","slug":"denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189","title":{"rendered":"Denso chief urges workshops to understand the importance of ADAS"},"content":{"rendered":"<p>What was once a new innovation has quickly become commonplace in new vehicle design and while workshops may not have overwhelming demand for Advanced Driver Assist Systems (ADAS)-related work now, it will in the future. The European Commission recently announced that ADAS systems will become mandatory on all new cars from 2021, as they become an integral part of autonomous and electric vehicle design.<!--more--><\/p>\n<p>According to Denso Director of Independent Aftermarket Sales, Luca Govean, an understanding of how these systems work and how they are affected by more standardised repair and servicing work is key if workshops, including tyre centres, are going to take advantage of the new vehicle parc.<\/p>\n<figure id=\"attachment_24190\" aria-describedby=\"caption-attachment-24190\" style=\"width: 173px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-24190\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2019\/08\/Luca-Govean.jpg\" alt=\"\" width=\"173\" height=\"260\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2019\/08\/Luca-Govean.jpg 665w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2019\/08\/Luca-Govean-200x300.jpg 200w\" sizes=\"auto, (max-width: 173px) 100vw, 173px\" \/><figcaption id=\"caption-attachment-24190\" class=\"wp-caption-text\">Luca Govean<\/figcaption><\/figure>\n<p>\u201cAn increase in ADAS-related work means workshops need to pay serious consideration to their floor space and equipment,\u201d he explained. \u201cUnlike when the industry transitioned into computer-controlled engine management systems and some repairers chose to become undercar specialists, there will be no avoiding ADAS technology. Even a job as straightforward as a windscreen repair will become a specialist job, since the way that ADAS systems are tied into the windscreen means cameras and sensors will inevitably be disrupted, rendering safety systems inefficient.\u201d<\/p>\n<p>Not only are specialist calibration and diagnostics tools required to successfully service ADAS systems, but the right training is also essential for technicians. Workshops may also need to ensure their business liability is up-to-date, follow factory procedures and document work at every step.<\/p>\n<p>Denso has been helping to develop the latest safety technologies for more than 20 years and is behind some of the most innovative ADAS technologies, including the world\u2019s first two-dimensional light detection and ranging system (LIDAR) in 1996. More than two decades ago, Denso introduced a linear radar that scans an area in front of a vehicle horizontally to identify potential collision risks. Such technologies are becoming the norm in the aftermarket and presenting lucrative profit opportunities for workshops that have the skills, equipment, space and confidence to work on these systems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What was once a new innovation has quickly become commonplace in new vehicle design and while workshops may not have overwhelming demand for Advanced Driver Assist Systems (ADAS)-related work now, it will in the future. The European Commission recently announced that ADAS systems will become mandatory on all new cars from 2021, as they become [&hellip;]<\/p>\n","protected":false},"author":104,"featured_media":24197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Denso chief urges workshops to understand the importance of ADAS - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denso chief urges workshops to understand the importance of ADAS - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"What was once a new innovation has quickly become commonplace in new vehicle design and while workshops may not have overwhelming demand for Advanced Driver Assist Systems (ADAS)-related work now, it will in the future. The European Commission recently announced that ADAS systems will become mandatory on all new cars from 2021, as they become [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-21T09:09:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-21T13:32:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2019\/08\/Untitled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eoin Cuttle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eoin Cuttle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189\"},\"author\":{\"name\":\"Eoin Cuttle\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/16f48ea0cc0a931615605574a57df23f\"},\"headline\":\"Denso chief urges workshops to understand the importance of ADAS\",\"datePublished\":\"2019-08-21T09:09:35+00:00\",\"dateModified\":\"2019-08-21T13:32:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189\"},\"wordCount\":345,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2019\/08\/Untitled-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189\",\"name\":\"Denso chief urges workshops to understand the importance of ADAS - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2019\/08\/Untitled-1.jpg\",\"datePublished\":\"2019-08-21T09:09:35+00:00\",\"dateModified\":\"2019-08-21T13:32:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2019\/08\/Untitled-1.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2019\/08\/Untitled-1.jpg\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/denso-chief-urges-workshops-to-understand-the-importance-of-adas-systems\/24189#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Denso chief urges workshops to understand the importance of ADAS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; 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