{"id":20845,"date":"2018-10-05T12:06:06","date_gmt":"2018-10-05T11:06:06","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=20845"},"modified":"2018-10-05T12:06:06","modified_gmt":"2018-10-05T11:06:06","slug":"michelin-sales-increase-in-guildford-tyre-company-following-dealer-pilot","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/michelin-sales-increase-in-guildford-tyre-company-following-dealer-pilot\/20845","title":{"rendered":"Michelin sales increase in Guildford Tyre Company following dealer pilot"},"content":{"rendered":"

Guildford Tyre Company has seen a 35 per cent uplift in Michelin sales after becoming the first Michelin Auto Professional dealer in the UK to take part in the manufacturer\u2019s pioneering \u2018Growth Concept\u2019 trial.<\/p>\n

\"\"
The sell-out focused project helped Guildford Tyre Company enjoy a 35 per cent uplift in Michelin sales.<\/figcaption><\/figure>\n

The scheme, which is also being rolled out in Germany and Sweden, helped attract more than 500 new retail leads via its website, identified several potential local businesses to target and developed its most successful marketing campaign with more than 120 consumer redemptions.<\/p>\n

Local Michelin Senior Account Manager Przemek Sedziak worked at the firm\u2019s main Guildford branch for two weekends as a brand ambassador, focusing on retail consumer behaviours, the importance of an online presence, local sales potential, stock management and a structured sales approach.<\/p>\n

The sell-out focused project is designed to help advocate dealers be more successful and combines unique promotions, a tailored dealer staff incentive and an online campaign.<\/p>\n

Owner Matthew Sunderland says: \u201cOne of the biggest changes we have seen is how our staff engage with our customers. Taking part in the Growth Concept pilot has given us a much clearer idea of brand awareness and helping our customers get the solutions they need.\u201d<\/p>\n

\u201cThe industry as a whole would benefit from an approach like this and shows the great work that Michelin does in investing its advanced training for its Michelin Auto Professional dealers.\u201d<\/p>\n

 <\/p>\n

\"\"
The Growth Concept trial helps advocate dealers by combining unique promotions, a tailored staff incentive and an online campaign.<\/figcaption><\/figure>\n

Andy Aylward, Michelin\u2019s Retail Programme Manager for the UK and Ireland, who oversees a network of more than 80 accredited car and motorcycle dealers, adds: \u201cWe were delighted with the results from the pilot. Guildford Tyres gained significant value for its business and really appreciated the consultancy role we provided.\u201d<\/p>\n

\u201cThis new offer is just another way we can support our dealer partners, helping to shape their sales processes, provide strategic digital support, enhanced training and tailored staff incentives which deliver clear results. Over the coming months we\u2019ll be taking the Growth Concept and rolling it out to more of our Michelin Certified Centres.\u201d<\/p>\n

Guildford Tyre Company fitter Michael Gray recently became one of just 16 people chosen by Michelin to take its new Licensed Retail Tyre Technician course.
\nMichael was selected from tyre fitters around the country to spend two days at Michelin\u2019s world class training centre in Stoke-on-Trent, learning more about wheel security, tyre repairs, four-wheel alignment, safe working practices and tyre pressure monitoring systems.<\/p>\n

The course, which has been accredited by City & Guilds, is said to be one of the first of its kind in the industry. It follows calls from tyre retailers asking for an industry-wide training standard to be created for retail tyre technicians.<\/p>\n","protected":false},"excerpt":{"rendered":"

Guildford Tyre Company has seen a 35 per cent uplift in Michelin sales after becoming the first Michelin Auto Professional dealer in the UK to take part in the manufacturer\u2019s pioneering \u2018Growth Concept\u2019 trial.<\/p>\n","protected":false},"author":104,"featured_media":20847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-20845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-michelin","category-news"],"yoast_head":"\nMichelin sales increase in Guildford Tyre Company following dealer pilot - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/michelin-sales-increase-in-guildford-tyre-company-following-dealer-pilot\/20845\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelin sales increase in Guildford Tyre Company following dealer pilot - 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