{"id":19614,"date":"2018-04-20T16:57:55","date_gmt":"2018-04-20T15:57:55","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=19614"},"modified":"2018-04-25T12:24:48","modified_gmt":"2018-04-25T11:24:48","slug":"michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme\/19614","title":{"rendered":"Michelin appoints head of Car and Motorcycle Dealer Network Programme"},"content":{"rendered":"<p>Andy Aylward has been appointed Michelin\u2019s Retail Programme Manager for Ireland and the UK, overseeing its network of more than 80 accredited car and motorcycle dealers, which are each Michelin Certified Centres.<\/p>\n<p>The 30-year Michelin man was previously at the helm of the company\u2019s two-wheel retail programme \u2013 and he\u2019s now looking to replicate his success across the car tyre sector as well.<\/p>\n<figure id=\"attachment_19615\" aria-describedby=\"caption-attachment-19615\" style=\"width: 189px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19615 \" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2018\/04\/Michelin-Auto-Professional-Andy-Aylward-web-270x300.jpg\" alt=\"\" width=\"189\" height=\"154\" \/><figcaption id=\"caption-attachment-19615\" class=\"wp-caption-text\">Andy Aylward has been appointed Michelin\u2019s Retail Programme Manager for Ireland and the UK.<\/figcaption><\/figure>\n<p>Commenting, he said: \u201cThis will be a programme that works with customers on an individual level. I\u2019m not looking at a heavy top-down approach, I\u2019ll be looking from a customer level up \u2013 asking them the question, \u2018What do you need us to do?\u2019<\/p>\n<p>Aylward, 48, became Customer Business Development Manager for motorcycle across the UK, Ireland and Nordics in October 2014.<br \/>\nHe began his long-serving Michelin career as a production worker in the factory before branching out into roles within customer service, invoicing, IT and sales support. Subsequently, he became a car account manager and business development manager.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andy Aylward has been appointed Michelin\u2019s Retail Programme Manager for Ireland and the UK, overseeing its network of more than 80 accredited car and motorcycle dealers, which are each Michelin Certified Centres. The 30-year Michelin man was previously at the helm of the company\u2019s two-wheel retail programme \u2013 and he\u2019s now looking to replicate his [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649,654,1],"tags":[779],"class_list":["post-19614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-irish-news","category-news","tag-michelin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michelin appoints head of Car and Motorcycle Dealer Network Programme - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme\/19614\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelin appoints head of Car and Motorcycle Dealer Network Programme - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Andy Aylward has been appointed Michelin\u2019s Retail Programme Manager for Ireland and the UK, overseeing its network of more than 80 accredited car and motorcycle dealers, which are each Michelin Certified Centres. The 30-year Michelin man was previously at the helm of the company\u2019s two-wheel retail programme \u2013 and he\u2019s now looking to replicate his [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme\/19614\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-20T15:57:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-25T11:24:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2018\/04\/Michelin-Auto-Professional-Andy-Aylward-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"889\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Loughran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Loughran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme\/19614#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme\/19614\"},\"author\":{\"name\":\"John Loughran\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6\"},\"headline\":\"Michelin appoints head of Car and Motorcycle Dealer Network Programme\",\"datePublished\":\"2018-04-20T15:57:55+00:00\",\"dateModified\":\"2018-04-25T11:24:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme\/19614\"},\"wordCount\":194,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme\/19614#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2018\/04\/Michelin-Auto-Professional-Andy-Aylward-web.jpg\",\"keywords\":[\"Michelin\"],\"articleSection\":[\"Brands\",\"Irish News\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme\/19614\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/michelin-appoints-head-of-car-and-motorcycle-dealer-network-programme\/19614\",\"name\":\"Michelin appoints head of Car and Motorcycle Dealer Network Programme - 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