{"id":1815,"date":"2012-09-21T11:14:22","date_gmt":"2012-09-21T10:14:22","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=1815"},"modified":"2012-09-21T11:14:22","modified_gmt":"2012-09-21T10:14:22","slug":"bridgestone-lowers-truck-tyre-cost-of-ownership","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815","title":{"rendered":"Bridgestone lowers truck tyre cost of ownership"},"content":{"rendered":"<p>In today\u2019s tough economic climate, transport fleets face constant pressure to reduce operating costs. Bridgestone has taken up this challenge and demonstrates why truck fleet operators should concentrate not on price, but on the cost per kilometer over the total tyre life.<!--more--><\/p>\n<p>Key to this \u201cTotal Tyre Life\u201d programme is Bridgestone\u2019s approach of extending the life of a tyre as long as possible, thereby reducing the cost per kilometer over the whole tyre lifecycle.<\/p>\n<p>The cycle starts with premium Bridgestone new truck tyres for steer, drive and trailer axles, designed using the most advanced technologies with no compromise on performance or safety. Waved Belt\u2122 and Turn-In-Ply are two of Bridgestone\u2019s most advanced technologies that improve the stability and durability of the casings, providing both a long first life and the ideal conditions for retreading.<\/p>\n<p>Using the world\u2019s most trusted pre-cured retreading process, the European network of Bandag franchisees gets the most out of fleets\u2019 casing assets by giving the tyre a second life, and often a third.<\/p>\n<p>The advantage for customers is that Bandag retreading offers similar to\u00a0 tyre performance but at greatly reduced cost, providing on average a 30% lower cost per kilometer than new truck tyres. The production of retread tyres also has environmental benefits, using fewer resources and producing around 30% less carbon emissions than new-tyre production.<\/p>\n<p>Bridgestone has developed a wide choice of patterns available as retreads, covering all applications and conditions in Europe.<\/p>\n<p>With an equally solid partner, Truck Point \u2013 the largest independent pan-European truck tyre network with over 2,400 professionals in 29 countries \u2013 Bridgestone can provide the necessary service, monitoring and advice to optimise the long lifecycle of Bridgestone truck tyres on the road.<\/p>\n<p>\u201cWith Total Tyre Life, we help fleet owners extend tyre life and reduce their tyre cost per kilometer over the tyre\u2019s whole life\u201d says Harald Van Ooteghem, Senior Manager, Marketing Planning, Commercial Business Unit, Bridgestone Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s tough economic climate, transport fleets face constant pressure to reduce operating costs. Bridgestone has taken up this challenge and demonstrates why truck fleet operators should concentrate not on price, but on the cost per kilometer over the total tyre life.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[781],"class_list":["post-1815","post","type-post","status-publish","format-standard","hentry","category-bridgestone","tag-bridgestone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bridgestone lowers truck tyre cost of ownership - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridgestone lowers truck tyre cost of ownership - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s tough economic climate, transport fleets face constant pressure to reduce operating costs. Bridgestone has taken up this challenge and demonstrates why truck fleet operators should concentrate not on price, but on the cost per kilometer over the total tyre life.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-21T10:14:22+00:00\" \/>\n<meta name=\"author\" content=\"Declan O Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Declan O Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815\"},\"author\":{\"name\":\"Declan O Byrne\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/90e56393bbe2e6eb76f06b8a7185f6ed\"},\"headline\":\"Bridgestone lowers truck tyre cost of ownership\",\"datePublished\":\"2012-09-21T10:14:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"keywords\":[\"Bridgestone\"],\"articleSection\":[\"Bridgestone\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815\",\"name\":\"Bridgestone lowers truck tyre cost of ownership - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"datePublished\":\"2012-09-21T10:14:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-lowers-truck-tyre-cost-of-ownership\/1815#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bridgestone lowers truck tyre cost of ownership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; 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