{"id":17906,"date":"2017-08-22T11:12:01","date_gmt":"2017-08-22T10:12:01","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=17906"},"modified":"2017-08-23T14:39:26","modified_gmt":"2017-08-23T13:39:26","slug":"hankook-set-to-exhibit-at-iaa","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906","title":{"rendered":"Hankook set to exhibit at IAA"},"content":{"rendered":"<p>Hankook Tyre is exhibiting at the IAA 2017 in Frankfurt, Germany, the world&#8217;s largest motor show, September 12-14<\/p>\n<p>In line with the \u201cFuture Now\u201d motto of this year\u2019s show, the company will present the tyre technologies of tomorrow at its booth. Alongside design ideas for the mobility concepts of the future, the focus will be on innovations in premium original fitment tyres and the current winter tyre line-up.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-17907\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth-300x140.jpg\" alt=\"\" width=\"300\" height=\"140\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth-300x140.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Hankook has become an increasingly established name in the European tyre market as original equipment suppliers for leading car manufacturers such as Audi, BMW, Ford, Mercedes-Benz, Opel, Porsche and Volkswagen.<\/p>\n<p>The company\u2019s growth is also reflected in the opening of the new development centre in Korea, the \u201cTechnodome\u201d and the company\u2019s own European testing ground for winter tyres in Finland, the \u201cTechnotrac\u201d.<\/p>\n<p>In accordance with this year\u2019s IAA motto, Hankook\u2019s booth focuses on the latest trends and developments in the market. Alongside the presentation of a new summer product, the latest line-up in winter tyres will be on show.<\/p>\n<p>This includes the eco-friendly high-performance winter tyre series i*cept which has been extended by several sizes; this winter tyres series has been developed using a special silica compound for central and western European conditions.<\/p>\n<p>Visitors to the Hankook booth can also experience \u201cFuture Now\u201d in the Next Driving Lab simulator. The driving experience features the futuristic concept tyre \u201cBall Pin Tyre\u201d, and can be simulated on a large screen with an interactive 360-degree view.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hankook Tyre is exhibiting at the IAA 2017 in Frankfurt, Germany, the world&#8217;s largest motor show, September 12-14 In line with the \u201cFuture Now\u201d motto of this year\u2019s show, the company will present the tyre technologies of tomorrow at its booth. Alongside design ideas for the mobility concepts of the future, the focus will be [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17907,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649,63,1,751],"tags":[789,250],"class_list":["post-17906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-hankook","category-news","category-product-news","tag-hankook","tag-iaa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hankook set to exhibit at IAA - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hankook set to exhibit at IAA - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Hankook Tyre is exhibiting at the IAA 2017 in Frankfurt, Germany, the world&#8217;s largest motor show, September 12-14 In line with the \u201cFuture Now\u201d motto of this year\u2019s show, the company will present the tyre technologies of tomorrow at its booth. Alongside design ideas for the mobility concepts of the future, the focus will be [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-22T10:12:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-23T13:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Loughran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Loughran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906\"},\"author\":{\"name\":\"John Loughran\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6\"},\"headline\":\"Hankook set to exhibit at IAA\",\"datePublished\":\"2017-08-22T10:12:01+00:00\",\"dateModified\":\"2017-08-23T13:39:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg\",\"keywords\":[\"Hankook\",\"IAA\"],\"articleSection\":[\"Brands\",\"Hankook\",\"News\",\"Product News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906\",\"name\":\"Hankook set to exhibit at IAA - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg\",\"datePublished\":\"2017-08-22T10:12:01+00:00\",\"dateModified\":\"2017-08-23T13:39:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg\",\"width\":600,\"height\":280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hankook set to exhibit at IAA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; associated Industries\",\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tyretrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\",\"name\":\"TyreTrade.ie\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"contentUrl\":\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg\",\"width\":615,\"height\":300,\"caption\":\"TyreTrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6\",\"name\":\"John Loughran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g\",\"caption\":\"John Loughran\"},\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/author\/john-loughran\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hankook set to exhibit at IAA - TyreTrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906","og_locale":"en_US","og_type":"article","og_title":"Hankook set to exhibit at IAA - TyreTrade.ie","og_description":"Hankook Tyre is exhibiting at the IAA 2017 in Frankfurt, Germany, the world&#8217;s largest motor show, September 12-14 In line with the \u201cFuture Now\u201d motto of this year\u2019s show, the company will present the tyre technologies of tomorrow at its booth. Alongside design ideas for the mobility concepts of the future, the focus will be [&hellip;]","og_url":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906","og_site_name":"TyreTrade.ie","article_published_time":"2017-08-22T10:12:01+00:00","article_modified_time":"2017-08-23T13:39:26+00:00","og_image":[{"width":600,"height":280,"url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg","type":"image\/jpeg"}],"author":"John Loughran","twitter_card":"summary_large_image","twitter_misc":{"Written by":"John Loughran","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#article","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906"},"author":{"name":"John Loughran","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6"},"headline":"Hankook set to exhibit at IAA","datePublished":"2017-08-22T10:12:01+00:00","dateModified":"2017-08-23T13:39:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906"},"wordCount":253,"publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg","keywords":["Hankook","IAA"],"articleSection":["Brands","Hankook","News","Product News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906","url":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906","name":"Hankook set to exhibit at IAA - TyreTrade.ie","isPartOf":{"@id":"https:\/\/www.tyretrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#primaryimage"},"image":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#primaryimage"},"thumbnailUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg","datePublished":"2017-08-22T10:12:01+00:00","dateModified":"2017-08-23T13:39:26+00:00","breadcrumb":{"@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#primaryimage","url":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg","contentUrl":"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/08\/Hankook-booth.jpg","width":600,"height":280},{"@type":"BreadcrumbList","@id":"https:\/\/www.tyretrade.ie\/index.php\/hankook-set-to-exhibit-at-iaa\/17906#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tyretrade.ie\/"},{"@type":"ListItem","position":2,"name":"Hankook set to exhibit at IAA"}]},{"@type":"WebSite","@id":"https:\/\/www.tyretrade.ie\/#website","url":"https:\/\/www.tyretrade.ie\/","name":"TyreTrade.ie","description":"Ireland&#039;s Publication for the Tyre &amp; associated Industries","publisher":{"@id":"https:\/\/www.tyretrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tyretrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tyretrade.ie\/#organization","name":"TyreTrade.ie","url":"https:\/\/www.tyretrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","contentUrl":"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2014\/02\/www.tyretrade.jpg","width":615,"height":300,"caption":"TyreTrade.ie"},"image":{"@id":"https:\/\/www.tyretrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6","name":"John Loughran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tyretrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/62678c40d021edbb8a927af6c3bfe10d141cae3df39d9f2b5e43f2597ca7a016?s=96&d=mm&r=g","caption":"John Loughran"},"url":"https:\/\/www.tyretrade.ie\/index.php\/author\/john-loughran"}]}},"_links":{"self":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/17906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=17906"}],"version-history":[{"count":0,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/17906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media\/17907"}],"wp:attachment":[{"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=17906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=17906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyretrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=17906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}