{"id":17556,"date":"2017-07-18T11:23:22","date_gmt":"2017-07-18T10:23:22","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=17556"},"modified":"2017-07-19T11:25:29","modified_gmt":"2017-07-19T10:25:29","slug":"avon-tyres-announced-as-derby-countys-official-shirt-sponsor","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/avon-tyres-announced-as-derby-countys-official-shirt-sponsor\/17556","title":{"rendered":"Avon Tyres announced as Derby County\u2019s official shirt sponsor"},"content":{"rendered":"<p>Avon Tyres has become the Deby County&#8217;\u2019 official shirt sponsor for the upcoming 2017-18 Sky Bet Championship season.<\/p>\n<figure id=\"attachment_17543\" aria-describedby=\"caption-attachment-17543\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17543\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/07\/Derby-County-John-Vicars-Chief-Operating-Officer-DCFC-and-Luis-Ceneviz-copy.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/07\/Derby-County-John-Vicars-Chief-Operating-Officer-DCFC-and-Luis-Ceneviz-copy.jpg 800w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/07\/Derby-County-John-Vicars-Chief-Operating-Officer-DCFC-and-Luis-Ceneviz-copy-120x80.jpg 120w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/07\/Derby-County-John-Vicars-Chief-Operating-Officer-DCFC-and-Luis-Ceneviz-copy-300x200.jpg 300w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/07\/Derby-County-John-Vicars-Chief-Operating-Officer-DCFC-and-Luis-Ceneviz-copy-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-17543\" class=\"wp-caption-text\">Derby County John Vicars, Chief Operating Officer DCFC, and Luis Ceneviz<\/figcaption><\/figure>\n<p>As part of a multi-year agreement, the Avon Tyres logo will take pride of place on the front of all of Derby\u2019s first-team kits for the forthcoming campaign.<\/p>\n<p>A trusted and well-respected British brand, Avon has not only proved itself on the road but also on the racetracks of the world, on two wheels as well as four, and has been making high performance tyres for over 100 years. Avon\u2019s experience is combined with the very latest design and advanced technology.<\/p>\n<p>Avon Tyres has enjoyed a close working relationship with Derby County in the last two seasons and was the official secondary shirt sponsor during the 2016-17 season, with the Avon logo appearing on the back of the Rams\u2019 shirts and shorts.<\/p>\n<p>In addition to becoming Derby\u2019s new official shirt sponsor, Avon will also be running events and competitions for supporters throughout the season \u2013 as well as advertising the brand across Pride Park Stadium.<\/p>\n<p>Derby County\u2019s Director of Partnerships, Ashley Peden, said, \u201cWe\u2019re delighted that Avon Tyres is our new main shirt sponsor for this season. Everyone is aware that they were the back of shirt and shorts sponsor last season, so we\u2019re thrilled that they are making the step up for the current campaign.<\/p>\n<p>\u201cGiven the reach and stature of our club, we feel that we can offer brands a great deal of exposure through multiple media platforms, nationally and internationally, which was a key objective for Avon Tyres when agreeing this partnership.<\/p>\n<p>\u201cBoth Derby County and Avon Tyres are well-established and long-serving brands in this country, sharing a great deal of synergy, and we\u2019re looking forward to delivering a positive partnership moving forward.\u201d<\/p>\n<p>Luis Ceneviz, Managing Director \u2013 Europe Tire Operations &amp; Managing Director \u2013 Latin America Tire Operations for Cooper Tire &amp; Rubber Company, the parent company of Avon Tyres, said, \u201cWe believe this is a fantastic platform for us to promote our brand in the number one sport in the country.<\/p>\n<p>\u201cAvon Tyres and Derby County have a great deal of heritage in the UK, making it a fitting partnership. Having the Avon Tyres logo on the front of Derby County\u2019s shirts provides a great deal of potential for us, showcasing our brand to new potential customers.<\/p>\n<p>\u201cThe kind of exposure that Derby County can provide for us, with fantastic supporters and television coverage, is fundamental for our brand.\u201d<\/p>\n<p>Ceneviz added, \u201cWe were the back of shirt and shorts sponsor last season, so this is an upgrade you could say for us, and we\u2019ve really enjoyed working with the club.<\/p>\n<p>\u201cWe are looking forward to the future and Derby County pushing for a place in the Premier League.\u201d<\/p>\n<p>Watch Derby County\u2019s full kit reveal here: https:\/\/www.dcfc.co.uk\/news\/2017\/07\/full-kit-reveal1?dm_i=239Q,50Y8G,M5LY00,J6F3O,1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avon Tyres has become the Deby County&#8217;\u2019 official shirt sponsor for the upcoming 2017-18 Sky Bet Championship season. As part of a multi-year agreement, the Avon Tyres logo will take pride of place on the front of all of Derby\u2019s first-team kits for the forthcoming campaign. A trusted and well-respected British brand, Avon has not [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[360,649,1],"tags":[122],"class_list":["post-17556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avon","category-brands","category-news","tag-avon-tyres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avon Tyres announced as Derby County\u2019s official shirt sponsor - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/avon-tyres-announced-as-derby-countys-official-shirt-sponsor\/17556\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avon Tyres announced as Derby County\u2019s official shirt sponsor - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Avon Tyres has become the Deby County&#8217;\u2019 official shirt sponsor for the upcoming 2017-18 Sky Bet Championship season. As part of a multi-year agreement, the Avon Tyres logo will take pride of place on the front of all of Derby\u2019s first-team kits for the forthcoming campaign. 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