Bridgestone has unveiled a refined global corporate social responsibility (CSR) commitment, \u201cOur Way to Serve,\u201d centered around three priority areas: Mobility, People and Environment.<\/p>\n
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The new commitment builds upon a decade of progress and learning via Bridgestone\u2019s initial CSR programme, the 22 CSR Focus Points. \u201cOur Way to Serve\u201d reflects the company\u2019s longstanding philosophy of Serving Society with Superior Quality and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world.<\/p>\n
\u201cWe live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalization, or the effects of climate change \u2013 the world is faced with many great challenges,<\/em>\u201d said Masaaki Tsuya, Global CEO and Representative Executive Officer, Bridgestone Corporation. \u201cOur team has always embraced its responsibility to help advance sustainable development and solve world problems, but is now focusing on Priority Areas that can best be impacted by Bridgestone\u2019s leading scale and unique knowledge.<\/em>\u201d<\/p>\n Through innovative technology, Bridgestone is committed to providing easier, safer, smoother and more seamless mobility for its customers. Building on the enthusiasm of its employees to connect with people worldwide, the company is also focused on building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone continues to work toward a sustainable society by operating in harmony with nature, valuing natural resources, and reducing carbon dioxide emissions.<\/p>\n \u201cBridgestone is a global leader because our employees around the world apply creative thinking and advanced technology to improve the way people move, live, work and play,<\/em>\u201d Tsuya added.<\/p>\n During 2017, Bridgestone employees will be working diligently to refine Environment targets and establish measurable Key Performance Indicators (KPIs) for the Mobility and People Priority Areas based on best practices and key stakeholder engagements. Along with the new Priority Areas, Bridgestone is also strengthening basic governance, compliance and behavioral characteristics expected of any responsible company. These common principles – or Management Fundamentals at Bridgestone \u2013 cover:<\/p>\n <\/p>\n Conducting business in more than 150 countries, Bridgestone believes in the importance of building relationships with and contributing to the local communities where it operates. In its Sustainability Report, Bridgestone highlights efforts toward creating safer, healthier and more sustainable communities.<\/p>\n","protected":false},"excerpt":{"rendered":" Bridgestone has unveiled a refined global corporate social responsibility (CSR) commitment, \u201cOur Way to Serve,\u201d centered around three priority areas: Mobility, People and Environment. The new commitment builds upon a decade of progress and learning via Bridgestone\u2019s initial CSR programme, the 22 CSR Focus Points. \u201cOur Way to Serve\u201d reflects the company\u2019s longstanding philosophy of […]<\/p>\n","protected":false},"author":2,"featured_media":16752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649,20],"tags":[],"class_list":["post-16751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-bridgestone"],"yoast_head":"\n\n