![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/03\/310-262-Michelin-Guy-Heywood.jpg\")
<\/p>\nMichelin\u2019s truck and bus division has strengthened operations in northern Europe, with the heads of its commercial and marketing teams in the UK and Ireland taking on responsibility for Denmark, Finland, Iceland, Norway and Sweden.
\nThe creation of a larger \u2018North Europe\u2019 team brings wider expertise and greater resources to staff across all seven countries, meaning customers will benefit from an even higher level of service.<\/p>\n
The changes see Guy Heywood, [49], appointed Truck & Bus Commercial Director \u2013 North Europe and Chris Smith, [33], appointed Truck & Bus Marketing Director \u2013 North Europe. Heywood will also continue as Commercial Director of Michelin Tyre plc, which sees him represent Michelin commercially in the UK and Ireland, co-ordinating across all product lines.<\/p>\n
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Commenting on the new role, Heywood explains: \u201cBringing our teams together makes a lot of business sense. It streamlines processes, gives us greater critical mass and ensures we have access to wider industry knowledge, which in turn directly strengthens our offer to customers.\u201d<\/p>\n
Smith adds: \u201cThere\u2019s a lot of synergies between these countries; particularly our focus on ensuring we offer the same level of service to all fleets, regardless of whether they run one truck or 1,000. We\u2019re currently looking at how we can share some of our latest innovations from the UK, including the Michelin OnCall geolocation app we\u2019ve just launched.\u201d<\/p>\n
![\"\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2017\/03\/310-206-Michelin-Chris-Smith-copy.jpg\")
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The Nordic markets see truck and bus tyre sales grow significantly between July and November each year, as fleets invest in new tyres to ensure the highest levels of grip and operational safety throughout winter.<\/p>\n
Michelin predicts demand for approximately 1.3 million truck and bus tyres across the Nordics in 2017. This market traditionally favours super single 385\/65 R 22.5, 315\/80 R 22.5 and 385\/55 R 22.5 tyres, plus 265\/70 R 19.5 tyres on trailers.<\/p>\n
For further information on the Michelin commercial vehicle tyre range visit http:\/\/trucks.michelin.co.uk\/<\/p>\n","protected":false},"excerpt":{"rendered":"
Michelin\u2019s truck and bus division has strengthened operations in northern Europe, with the heads of its commercial and marketing teams in the UK and Ireland taking on responsibility for Denmark, Finland, Iceland, Norway and Sweden. The creation of a larger \u2018North Europe\u2019 team brings wider expertise and greater resources to staff across all seven countries, […]<\/p>\n","protected":false},"author":2,"featured_media":16660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649,15,1],"tags":[],"class_list":["post-16658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-michelin","category-news"],"yoast_head":"\n