{"id":1619,"date":"2012-09-05T10:29:42","date_gmt":"2012-09-05T09:29:42","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=1619"},"modified":"2012-09-05T10:44:39","modified_gmt":"2012-09-05T09:44:39","slug":"bridgestone-to-present-total-tyre-care-at-iaa-2012","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619","title":{"rendered":"Bridgestone to present Total Tyre Care at IAA 2012"},"content":{"rendered":"<p>Bridgestone plans a confident presence at the IAA Commercial Vehicles 2012 fair in Hanover, Germany, from 20th to 27th September.<!--more-->\u00a0The company will present its new Total Tyre Care programme offering fleets carefree tyre management through a flexible range of complementary truck tyre programmes.<br \/>\n\u201cFleet operators are battling costs every kilometer they drive. Our aim at IAA is to show them why Bridgestone\u2019s Total Tyre Care is the best solution for maximizing fleet performance and controlling tyre-related costs\u201d says Yves Kerstens, MD Commercial Business Unit, Bridgestone Europe.<br \/>\nThe 301m\u00b2, two-storey Bridgestone stand (Hall 16, Stand C01) presents the three pillars which support the Total Tyre Care programme:<br \/>\nTotal Tyre Life: Bridgestone premium new tyres and Bandag retreads which maximize tyre life and reduce cost per kilometer.<br \/>\nTotal Tyre Services: the component that keeps a fleet\u2019s trucks running at maximum efficiency with maintenance, monitoring and assistance services from the Truck Point dealer network.<br \/>\nTotal Tyre Systems: giving fleets clear visibility of their tyre conditions at all times via Bridgestone\u2019s unique monitoring and tracking tools.<br \/>\nIn product terms, stars of the show are the new Bridgestone Regional tyres, R-Steer 001 and R-Drive 001 &#8211; with enhanced versatility and performance, exhibited for the first time &#8211; and Bridgestone\u2019s new-generation fuel-efficient ECOPIA H-STEER 001 and ECOPIA H-DRIVE 001 tyres with lower rolling resistance. Other highlights include a demonstration of Bridgestone\u2019s exclusive TPMS (Tyre Pressure Monitoring System) which uses sensors to improve fleet uptime and fuel efficiency.<br \/>\nThe IAA trade fair for motor vehicles has been running in Germany for more than 100 years. Since 1991 it has been split into IAA Cars, held in Frankfurt in odd-numbered years, and IAA Commercial Vehicles held in Hanover in even-numbered years. IAA Commercial Vehicles is the world\u2019s leading trade fair for mobility, transportation and logistics. More than 240,000 visitors attended IAA Commercial Vehicles 2010, 84% of whom were professionals from industry sectors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bridgestone plans a confident presence at the IAA Commercial Vehicles 2012 fair in Hanover, Germany, from 20th to 27th September.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1619","post","type-post","status-publish","format-standard","hentry","category-bridgestone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bridgestone to present Total Tyre Care at IAA 2012 - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridgestone to present Total Tyre Care at IAA 2012 - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Bridgestone plans a confident presence at the IAA Commercial Vehicles 2012 fair in Hanover, Germany, from 20th to 27th September.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-05T09:29:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-09-05T09:44:39+00:00\" \/>\n<meta name=\"author\" content=\"Connor ORourke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Connor ORourke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619\"},\"author\":{\"name\":\"Connor ORourke\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/dbd4949e603f1126c5f3fecb5cf11a97\"},\"headline\":\"Bridgestone to present Total Tyre Care at IAA 2012\",\"datePublished\":\"2012-09-05T09:29:42+00:00\",\"dateModified\":\"2012-09-05T09:44:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619\"},\"wordCount\":318,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"articleSection\":[\"Bridgestone\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619\",\"name\":\"Bridgestone to present Total Tyre Care at IAA 2012 - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"datePublished\":\"2012-09-05T09:29:42+00:00\",\"dateModified\":\"2012-09-05T09:44:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/bridgestone-to-present-total-tyre-care-at-iaa-2012\/1619#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bridgestone to present Total Tyre Care at IAA 2012\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; 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