{"id":14882,"date":"2016-07-19T16:38:31","date_gmt":"2016-07-19T15:38:31","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=14882"},"modified":"2016-07-19T16:49:51","modified_gmt":"2016-07-19T15:49:51","slug":"yokohama-scores-tyre-safety-award","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/yokohama-scores-tyre-safety-award\/14882","title":{"rendered":"Yokohama scores tyre safety award"},"content":{"rendered":"

<\/p>\n

Yokohama has been awarded TyreSafe\u2019s prestigious Tyre Manufacturer Award in recognition of its efforts, achievements and innovative approach in promoting tyre safety in the UK.<\/p>\n

As a long-standing supporter of TyreSafe, Yokohama carried out a series of high-profile activities with Chelsea Football Club during last year\u2019s tyre safety month, which took the industry\u2019s tyre safety messages to a new audience in a dynamic and engaging manner.<\/p>\n

More than 165,000 football fans attending matches at Chelsea\u2019s Stamford Bridge stadium were exposed to the TyreSafe message on the club\u2019s giant video screen. Further exposure was generated with a high profile advertising campaign in the match day programme. Meanwhile Chelsea\u2019s league and FA Cup winning Ladies team got behind the campaign, calling for the club\u2019s supporters to \u2018practise tyre safety checks\u2019.<\/p>\n

Commenting on the award, David Seward, managing director, Yokohama HPT Ltd, said: \u201cWe\u2019re thrilled to have won TyreSafe\u2019s Tyre Manufacturer Award and I would like to extend my gratitude to Chelsea FC for its fantastic support of this initiative. Every weekend tens of thousands of football fans up and down the country get in their cars to go and watch their team play. We wanted to introduce the TyreSafe brand and messages to this audience so that we could help ensure that their match-day travels were as safe and enjoyable as possible.\u201d<\/p>\n

Although this latest accolade is Yokohama\u2019s first TyreSafe award, the company is no stranger to focusing on tyre safety issues. Established in 1917, the company is Japan\u2019s oldest tyre manufacturer and is now the world\u2019s eighth largest, producing a wide range of premium tyres which are selected as OE fitment by a growing number of vehicle manufacturers including Audi, Lexus, Mercedes-Benz and Porsche.<\/p>\n

\u201cOur congratulations go to Yokohama on winning our Tyre Manufacturer Award,\u201d added Stuart Jackson, chairman, TyreSafe. \u201cBy using their own partnerships in an inventive manner, Yokohama have helped take our message to a whole new audience in an engaging manner and are therefore, very worthy winners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Yokohama has been awarded TyreSafe\u2019s prestigious Tyre Manufacturer Award in recognition of its efforts, achievements and innovative approach in promoting tyre safety in the UK. As a long-standing supporter of TyreSafe, Yokohama carried out a series of high-profile activities with Chelsea Football Club during last year\u2019s tyre safety month, which took the industry\u2019s tyre safety […]<\/p>\n","protected":false},"author":2,"featured_media":14892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649,1,396],"tags":[],"class_list":["post-14882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-news","category-yokohama"],"yoast_head":"\nYokohama scores tyre safety award - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-scores-tyre-safety-award\/14882\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yokohama scores tyre safety award - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Yokohama has been awarded TyreSafe\u2019s prestigious Tyre Manufacturer Award in recognition of its efforts, achievements and innovative approach in promoting tyre safety in the UK. 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