Falken is now offering customers and fans alike the opportunity to be a (digital) part of the Falken Motorsports team with the launch of a Falken app. The new app features a virtual reality video shot from a 360-degree perspective inside the Falken Porsche GT3 R (Type 991). Viewers will become the co-driver on a virtual spin around the N\u00fcrburgring as well as a pit-stop and tyre change.<\/p>\n
The virtual reality video, which can be viewed using head-mounted displays (HMD), is just one of the functions offered to users by the new Falken app. It also provides a host of interesting and useful information, including a Falken dealer search and Falken brand video.<\/p>\n
\u201cThe app demonstrates Falken\u2019s position of being on the pulse of technology,\u201d says Stephan Cimbal, Head of Marketing at Falken Tyre Europe GmbH. \u201cWe will continue advancing and expanding the app as a fun and exciting media channel that also supplies users with helpful information.\u201d<\/p>\n
The idea and project coordination was completed in partnership with communication agency akzio! Karsten Bentlage, CEO of akzio! says: \u201cVirtual reality will take on increasing significance in the future. We design individual solutions for our customers to create emotional brand experiences. Falken spotted the potential of the idea and can now use the Falken VR app as a highly innovative and interactive way of bringing its customers closer to its products.\u201d<\/p>\n
The app is available free of charge from the Android or iOS Stores for ANDROID 5.0 or higher and iOS from 8.0. For maximum enjoyment, a smartphone display with minimum size of 4.7\u201d is recommended.<\/p>\n","protected":false},"excerpt":{"rendered":"
Falken is now offering customers and fans alike the opportunity to be a (digital) part of the Falken Motorsports team with the launch of a Falken app. The new app features a virtual reality video shot from a 360-degree perspective inside the Falken Porsche GT3 R (Type 991). Viewers will become the co-driver on a […]<\/p>\n","protected":false},"author":3,"featured_media":14756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649,59,1],"tags":[],"class_list":["post-14755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-falken","category-news"],"yoast_head":"\n