![\"Effitires\"](\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2016\/06\/Effitires.jpg\")
<\/p>\nReading Buses has agreed a three-year renewal of its EFFITIRES\u2122 tyre management contract with Michelin solutions, trusting in the comprehensive programme to help the operator focus on \u201cdelivering excellence in public transport\u201d.
\nThe pence-per-mile deal covers Reading Buses\u2019 mix of 181 single- and double-decker buses, all of which operate from the company\u2019s central depot in Great Knollys Street.<\/p>\n
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John Bickerton, Chief Engineer at Reading Buses, says: \u201cWe\u2019ve enjoyed the support of Michelin solutions\u2019 expert team for many years now, and have come to regard the company as an extension of our operations. As such, the decision to renew our EFFITIRES\u2122 contract was an easy one, as we aim to lead the field in public transport \u2013 and we have a tyre supplier that helps us meet that goal, and ensures we get the maximum safety, durability and longevity from our Michelin fitments.<\/p>\n
\u201cThe EFFITIRES\u2122 programme allows us to focus on delivering excellence in our operations, and by investing in the best in premium rubber we can harness both Michelin\u2019s high-performance tyres, and the company\u2019s many decades of industry experience.\u201d<\/p>\n
Michelin solutions\u2019 dedicated team of business support personnel, auditors and technicians will help ensure Reading Buses\u2019 tyres are serviced to the highest possible standards. The company will also maintain a shared action plan, developed with Reading Buses, to ensure continued harmonised operations, which eases the administrative burden of managing a diverse and busy fleet.<\/p>\n
Michelin solutions will also carry out fleet-wide tyre safety inspections and ensure a productive and responsive supply chain, so Reading Buses can continue to fit Michelin tyres in-house.<\/p>\n
The company\u2019s fleet sports a variety of high-quality Michelin urban bus tyres, which feature reinforced sidewalls to protect against kerbing and cut down on wheel interventions and downtime.<\/p>\n
The operator has also opted to regroove some of its Michelin tyres under the contract \u2013 a move that helps Reading Buses save money on fuel, as Michelin tyres become more fuel-efficient as their tread wears down \u2013 meaning that regrooving a tyre maximises its operational life during its most fuel-efficient state.<\/p>\n
Regrooving also helps the operator cut its environmental footprint, as fewer new tyres need to be manufactured, and therefore fewer raw materials are consumed.<\/p>\n
Multi-award-winning Reading Buses, which was named \u2018UK Bus Operator of the Year\u2019 at 2015\u2019s UK Bus Awards, colour-codes both its routes and the buses that run on them, making the company\u2019s brightly-coloured fleet a stand-out sight on the town\u2019s busy streets. The company also operates a number of compressed natural gas (CNG)-powered single-decker buses, and is to become the world\u2019s first operator of Scania CNG double-deckers in October.<\/p>\n
The operator focuses greatly on consumer analysis \u2013 an approach which has resulted in a number of innovations, including refurbishing its dedicated university route buses to create a new \u2018claret spritzer\u2019 experience for students, featuring double-deckers equipped with an on-board library, lounge and cosy bench seating, specifically for students travelling to the University of Reading.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reading Buses has agreed a three-year renewal of its EFFITIRES\u2122 tyre management contract with Michelin solutions, trusting in the comprehensive programme to help the operator focus on \u201cdelivering excellence in public transport\u201d. The pence-per-mile deal covers Reading Buses\u2019 mix of 181 single- and double-decker buses, all of which operate from the company\u2019s central depot in […]<\/p>\n","protected":false},"author":2,"featured_media":14716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,752],"tags":[],"class_list":["post-14715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-international-news"],"yoast_head":"\n