{"id":1307,"date":"2012-08-15T10:34:21","date_gmt":"2012-08-15T09:34:21","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=1307"},"modified":"2012-08-15T10:34:21","modified_gmt":"2012-08-15T09:34:21","slug":"yokohama-tyres-prove-performance-at-pikes-peak","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307","title":{"rendered":"Yokohama tyres prove performance at Pikes Peak"},"content":{"rendered":"<p>Yokohama&#8217;s partnership with Toyota Motorsport GmbH, at last weekend&#8217;s &#8220;Pikes Peak&#8221; Hill Climb in USA, proved the superb performance and reliability of its ADVAN A048 tyres with the Japanese driver Fumio Nutahara winning the Electric Vehicle (EV) category and breaking the EV record time.<br \/>\n<!--more--><\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307\/yokoahama-pikes-peak\" rel=\"attachment wp-att-1313\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1313\" style=\"border: 1px solid black;\" title=\"Yokoahama Pikes Peak\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/08\/Yokoahama-Pikes-Peak.jpg\" alt=\"\" width=\"600\" height=\"398\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/08\/Yokoahama-Pikes-Peak.jpg 600w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/08\/Yokoahama-Pikes-Peak-300x199.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\nUsing the TMG EV P002 race car, powered by a high-performance TMG electric powertrain, driver Nutahara set a time of 10 minutes 15.380 seconds to set a new record for electric vehicles on the 19.99km track.<\/p>\n<p>The event which took place in the state of Colorado, after having been postponed earlier this summer as a result of wildfires in the region, saw the highest number of participants in what is regarded as one of the toughest motorsport challenges in the world. Racing to the 4,301-metre summit, participants cover a 20-kilometre course beginning at the 2,862-meter level.\u00a0 In addition to the twists and turns of the climb, the weather changes rapidly along the way and tests the resilience of the drivers.\u00a0 Technological advancements and technical prowess must be carefully balanced in order to achieve success.<\/p>\n<p>Yokohama also took part in the event through its &#8220;Team Yokohama EV Challenge&#8221; and its unique EV racing car, equipped with BluEarth-A Tyres, a new product in the BluEarth fuel-efficient tyre line incorporating the latest environmental technologies, including orange oil compounding technology. The EV car painted in BluEarth colours was once again driven by Ikuo Hanawa, a skilled, world-class off-road racing driver who on Sunday achieved a meritorious 5th place in the EV Category.<\/p>\n<p>The &#8220;Challenge&#8221; is just one of Yokohama&#8217;s many environmental activities based on the BluEarth concept, which the company seeks to share with the world under the theme &#8220;environmentally, human and socially friendly.&#8221; This is the fourth year that Yokohama participated in the race. In 2010 and 2011, the team accomplished the outstanding achievement of improving the previous all-time record for an EV. By taking on the challenge of the world&#8217;s most iconic hill climb race, Yokohama seeks to further the research and development of eco-friendly, fuel efficient tyres, while pushing the boundaries of performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yokohama&#8217;s partnership with Toyota Motorsport GmbH, at last weekend&#8217;s &#8220;Pikes Peak&#8221; Hill Climb in USA, proved the superb performance and reliability of its ADVAN A048 tyres with the Japanese driver Fumio Nutahara winning the Electric Vehicle (EV) category and breaking the EV record time.<\/p>\n","protected":false},"author":3,"featured_media":1312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yokohama tyres prove performance at Pikes Peak - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yokohama tyres prove performance at Pikes Peak - TyreTrade.ie\" \/>\n<meta property=\"og:description\" content=\"Yokohama&#8217;s partnership with Toyota Motorsport GmbH, at last weekend&#8217;s &#8220;Pikes Peak&#8221; Hill Climb in USA, proved the superb performance and reliability of its ADVAN A048 tyres with the Japanese driver Fumio Nutahara winning the Electric Vehicle (EV) category and breaking the EV record time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307\" \/>\n<meta property=\"og:site_name\" content=\"TyreTrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-15T09:34:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/08\/Yokoahama-Pikes-Peak_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"112\" \/>\n\t<meta property=\"og:image:height\" content=\"74\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Loughran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Loughran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307\"},\"author\":{\"name\":\"John Loughran\",\"@id\":\"https:\/\/www.tyretrade.ie\/#\/schema\/person\/c0af8d636e31001f6621e6d954d4e8b6\"},\"headline\":\"Yokohama tyres prove performance at Pikes Peak\",\"datePublished\":\"2012-08-15T09:34:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307\"},\"wordCount\":353,\"publisher\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/08\/Yokoahama-Pikes-Peak_.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307\",\"url\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307\",\"name\":\"Yokohama tyres prove performance at Pikes Peak - TyreTrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.tyretrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/08\/Yokoahama-Pikes-Peak_.jpg\",\"datePublished\":\"2012-08-15T09:34:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307#primaryimage\",\"url\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/08\/Yokoahama-Pikes-Peak_.jpg\",\"contentUrl\":\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2012\/08\/Yokoahama-Pikes-Peak_.jpg\",\"width\":\"112\",\"height\":\"74\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tyretrade.ie\/index.php\/yokohama-tyres-prove-performance-at-pikes-peak\/1307#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tyretrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yokohama tyres prove performance at Pikes Peak\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tyretrade.ie\/#website\",\"url\":\"https:\/\/www.tyretrade.ie\/\",\"name\":\"TyreTrade.ie\",\"description\":\"Ireland&#039;s Publication for the Tyre &amp; 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