{"id":11429,"date":"2015-06-03T12:10:17","date_gmt":"2015-06-03T11:10:17","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=11429"},"modified":"2015-06-03T12:10:17","modified_gmt":"2015-06-03T11:10:17","slug":"mitas-premium-gains-in-popularity-with-oems","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-gains-in-popularity-with-oems\/11429","title":{"rendered":"Mitas Premium gains in popularity with OEMs"},"content":{"rendered":"<p>The recently launched Mitas Premium product range is gaining in popularity with key original equipment manufacturers (OEM). <!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11430 aligncenter\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2015\/06\/Mitas-Premium-tyre-line.jpg\" alt=\"Mitas-Premium-tyre-line\" width=\"615\" height=\"264\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2015\/06\/Mitas-Premium-tyre-line.jpg 615w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2015\/06\/Mitas-Premium-tyre-line-300x128.jpg 300w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<p>From January to April 2015, deliveries (in tonnes) of Mitas Premium formed 80 per cent of rear radial sales, and further growth is expected throughout the year. Continental, Cultor and Mitas tyres formed the rest of sales.<\/p>\n<p>Mitas started deliveries of its Mitas Premium as a substitute for Continental-branded agriculture tyres to OEMs in January 2015. This confirms the acceptance of Mitas Premium tyres by key agricultural manufacturers and their markets.<\/p>\n<p>\u201cTyres in the Mitas Premium product line are directly comparable with the Continental-branded agricultural tyres that Mitas has produced since 2004,\u201d said Andrew Mabin, Mitas&#8217; marketing and sales director. \u201cA growing share of Mitas Premium already demonstrates that the changeover toward a single premium brand strategy is under way,\u201d added Mabin.<\/p>\n<p>Mitas&#8217; strategy is to build equity in a single brand, namely Mitas. Mitas Premium tyres bear the same premium quality and technical specifications as Continental tyres.<\/p>\n<p>The Mitas Premium tyre line consists of rebranded Continental tyres and new products developed solely under the Mitas brand.<\/p>\n<p>Currently, Mitas Premium for European markets includes several leading tread designs besides SFT (Super Flexion Tyres) and VF (Very High Flexion) tyres HC 1000, HC 2000, namely also SFT IF (Improved Flexion technology), CHO (Cyclic Harvesting Operation), SST (Silent Speed Tyre), AC 65, HC 70, AC70 T, AC85, AC90 and AGRITERRA. Agricultural tyres included in the Mitas Premium product line are designed for high-horsepower machines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recently launched Mitas Premium product range is gaining in popularity with key original equipment manufacturers (OEM).<\/p>\n","protected":false},"author":5,"featured_media":11430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649,474,1],"tags":[],"class_list":["post-11429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-mitas","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mitas Premium gains in popularity with OEMs - TyreTrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyretrade.ie\/index.php\/mitas-premium-gains-in-popularity-with-oems\/11429\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitas Premium gains in popularity with OEMs - 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