The Commercial Vehicle Show in Birmingham this week witnessed the launch of \u2018Bridgestone Partner\u2019 a rebranding of the existing Truck Point network, and a change in focus of the European network to meet the evolving needs of tyre service.<\/p>\n
Bridgestone Europe\u2019s Director Truck & Bus, Commercial Business Unit, Steven De Bock said: \u201cCustomer demands are constantly changing as they continually look to reduce total cost of ownership, so we are meeting this demand head-on by aligning our service network to our Total Tyre Care strategy. <\/p>\n
\u201cThe quality and profile of the Bridgestone brand is one of our strongest assets, so it makes sense that we incorporate our current service network (Truck Point) under one service umbrella that will be instantaneously recognisable to our end users.\u201d<\/p>\n
The Bridgestone Partner network will consist of over 350 Truck Tyre specialists across the UK and Ireland who embrace Bridgestone\u2019s Total Tyre Care approach.<\/p>\n
Total Tyre Care allows businesses to keep tight control over their tyre-related costs courtesy of a hat-trick of services.<\/p>\n
It has been tailored to meet the needs of every commercial fleet operator and is quite unlike anything else on the market. <\/p>\n
The three tyre management pillars: Total Tyre Life, Total Tyre Services and Total Tyre Systems underpin the overall proposition, which continues to define Bridgestone as a market leader
\nThe Bridgestone Partner network provides a service oriented and experienced, qualified technicians with industry leading response times. <\/p>\n
A key component of Bridgestone\u2019s CV Show presence will be the unveiling of one of the first vans in Europe to carry the Bridgestone Partner logo.<\/p>\n
Meanwhile, the brand will be taking the opportunity to talk directly to fleets about the additional \u201cTotal Tyre Systems\u201d that Bridgestone utilise in order to minimise downtime and reduce overall costs.<\/p>\n
This includes Bridgestone\u2019s unique Tyre Pressure Monitoring System and its Total Tyre Manager software, which provides full visibility of costs and open book reporting.<\/p>\n
Bridgestone has also opted to showcase its provision of golf products and accessories at the CV Show for a second consecutive year, in an attempt to bring a huge company asset to a new audience, who may not be aware of the strength of the sports range.<\/p>\n
Bridgestone Europe\u2019s Director Truck & Bus, Commercial Business Unit, Steven De Bock added: \u201cIt is another point of difference that we leveraged to great success last year and we think it will prove to be popular, as it was in 2014.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The Commercial Vehicle Show in Birmingham this week witnessed the launch of \u2018Bridgestone Partner\u2019 a rebranding of the existing Truck Point network, and a change in focus of the European network to meet the evolving needs of tyre service.<\/p>\n","protected":false},"author":2,"featured_media":8548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649,20,1],"tags":[],"class_list":["post-11019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-bridgestone","category-news"],"yoast_head":"\n