{"id":10845,"date":"2015-03-25T15:13:07","date_gmt":"2015-03-25T14:13:07","guid":{"rendered":"http:\/\/www.tyretrade.ie\/?p=10845"},"modified":"2015-03-25T15:25:57","modified_gmt":"2015-03-25T14:25:57","slug":"michelin-visit-underlines-success-of-tractamotors-and-tyrecall-partnership","status":"publish","type":"post","link":"https:\/\/www.tyretrade.ie\/index.php\/michelin-visit-underlines-success-of-tractamotors-and-tyrecall-partnership\/10845","title":{"rendered":"Michelin visit underlines success of Tractamotors \u00a0and Tyrecall partnership"},"content":{"rendered":"<p>Senior Michelin managers have visited Cavan to mark the contribution of two wholesalers to its business in Ireland.<!--more--><\/p>\n<p>Michelin formalised a partnership with Cavan-based wholesaler and distributor Tractamotors and its wholly-owned subsidiary in Northern Ireland, TyreCall, last August.<\/p>\n<p>Under the agreement, Tractamotors and TyreCall are supporting Michelin by providing improved access to the hundreds of small tyre shops and garages that exist across Ireland, north and south, which, when combined, account for a large part of the Irish market.<\/p>\n<figure id=\"attachment_10846\" aria-describedby=\"caption-attachment-10846\" style=\"width: 615px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10846\" src=\"http:\/\/www.tyretrade.ie\/wp-content\/uploads\/2015\/03\/Michelin-Tractamotors-Tyre-Trade-Journal.jpg\" alt=\"Pictured during a visit by Michelin to the Tractamotors headquarters in Cavan were (seated L-R):\u00a0Martyn Pointer, Michelin UK and Ireland\u00a0Distribution Development Manager;\u00a0Niall Murray, Managing Director, Tractamotors Group and\u00a0Tracy Burnett, Michelin Wholesale Programme Development Manager, UK &amp; Ireland. With them (standing L-R) were\u00a0Derek Hill, General Manager, TyreCall; Michael Goode, Michelin Account Manager in Ireland and Sean Cusack, General Manager, Tractamotors.\" width=\"615\" height=\"450\" srcset=\"https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2015\/03\/Michelin-Tractamotors-Tyre-Trade-Journal.jpg 615w, https:\/\/www.tyretrade.ie\/wp-content\/uploads\/2015\/03\/Michelin-Tractamotors-Tyre-Trade-Journal-300x219.jpg 300w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><figcaption id=\"caption-attachment-10846\" class=\"wp-caption-text\">Pictured during a visit by Michelin to the Tractamotors headquarters in Cavan were (seated L-R):\u00a0Martyn Pointer, Michelin UK and Ireland\u00a0Distribution Development Manager;\u00a0Niall Murray, Managing Director, Tractamotors Group and\u00a0Tracy Burnett, Michelin Wholesale Programme Development Manager, UK &amp; Ireland. With them (standing L-R) were\u00a0Derek Hill, General Manager, TyreCall; Michael Goode, Michelin Account Manager in Ireland and Sean Cusack, General Manager, Tractamotors.<\/figcaption><\/figure>\n<p>This wholesale partnership agreement complements the existing retail partnership programmes, Michelin Auto Professionals (car) and Michelin Truck Professionals (truck).<\/p>\n<p>Visiting Cavan to discuss progress under their partnership arrangement, Martyn Pointer, Michelin UK and Ireland Distribution Development Manager, and Tracy Burnett, Wholesale Programme Development Manager, UK &amp; Ireland both praised Tractamotors Managing Director, Niall Murray and his team on the contribution they were making in helping Michelin boost its market presence in Ireland.<\/p>\n<p>\u201cThe appointment of the Tractamotors Group followed a study by Michelin which revealed that, to increase market penetration in Ireland, it would be more efficient for us to improve access to small tyre shops and garages by adopting an indirect approach through a partner wholesaler\u201d Mr. Pointer said. \u201cAfter a six-months trial period in which we achieved our initial targets, it was agreed that we should formalise the partnership for an extended period\u201d Ms. Burnett added.<\/p>\n<p>&#8220;Michelin is the only remaining tyre manufacturer on the island of Ireland and the Irish market is extremely important to us. The development of this partnership is another example of us building our profile here with the help of great local businesses.&#8221;<\/p>\n<p>In their work to date, Tractamotors and TyreCall have increased their Michelin stock in both range and volume and are actively promoting the brand across their customer base. At the same time, Michelin has provided support including stock profiling, training and promotions.<\/p>\n<p>An extension of the co-operation will be the launch of \u2018My Business with Michelin\u2019, an online loyalty programme in which dealers invited by Tractamotors and TyreCall will earn points on their purchases of Michelin tyres.<\/p>\n<p>Last year, Tractamotors and TyreCall won industry awards in their respective markets with Tractamotors being voted Tyre Distributor of the Year at the inaugural Irish Auto Trade Awards and TyreCall taking the Tyre Wholesaler of the Year accolade at the NTDA Northern Ireland awards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Senior Michelin managers have visited Cavan to mark the contribution of two wholesalers to its business in Ireland.<\/p>\n","protected":false},"author":5,"featured_media":10846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649,654,15,1],"tags":[],"class_list":["post-10845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-irish-news","category-michelin","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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