TyreCall to exhibit Ascenso and General Tire brands at Balmoral Show 2026

TyreCall is returning to this year’s Balmoral Show in Lisburn, Co. Antrim, showcasing two of its tyre brands: Ascenso, a relatively new agricultural tyre recently introduced to the Irish market, and General Tire, a well-regarded 4×4 tyre brand offering a comprehensive range of All Terrain tyres, ideal for farming applications.

These tyres are available to TyreCall customers in both Northern Ireland and the Republic of Ireland.

Derek Hill, General Manager at TyreCall NI, commented: ”The Balmoral Show is Northern Ireland’s largest agricultural event, attracting over 110,000 visitors from across the UK and Ireland. It presents a fantastic opportunity for us to engage directly with both trade professionals and consumers.

“Last year, we received some outstanding product feedback from our existing customers and had many valuable conversations with prospective clients. We’re excited to build on that success at this year’s show.”

Sean Cusack, General Manager at TyreCall Ireland, added: “We’re using the show to highlight our Ascenso Agricultural Radial Tyres, designed for low soil compaction and superior traction.

“These D-rated tyres come with a seven-year warranty and are capable of speeds up to 65km/h (40mph), making them a great choice for various farming and agricultural contracting needs.”

“We also showcased General Tire’s Grabber AT range,” continued Cusack. “Whether on paved roads or off-road, General Tire offers durable, robust tyres tailored for SUV and 4×4 vehicles, ensuring performance across all conditions.”

For more information on Ascenso and General Tire products, contact TyreCall Ireland at +353 49 437 5999 or TyreCall NI at +44 28 94469882.