TyreCall names Frank White head of trading for Off-Highway tyres
TyreCall has announced the appointment of Frank White as head of trading for Off-Highway tyres, as the company looks to strengthen its specialist tyre division across both the Republic of Ireland and Northern Ireland.
In this new role, White will be the driving force behind growth with TyreCall’s agricultural, industrial, and earthmover sectors.
His primary objective is the strategic expansion of the Ascenso brand, “leveraging its world-class manufacturing and innovative product range to capture a leading share of the Irish market”, said TyreCall.
The company said White is “a highly regarded industry veteran with deep-rooted experience in the Irish tyre trade”, known for his “technical expertise and strong commercial acumen”.
He will manage the entire Off-Highway portfolio, ensuring that TyreCall’s stock profile and pricing remain the most competitive in the industry.
Sean Cusack, group managing director, said White “brings a level of focus and industry insight that is essential for our next phase of growth”.
“His appointment allows us to better serve our customers by providing a dedicated expert who understands the nuances of the off-highway market. With Frank at the helm of our trading strategy, we are in a prime position to make Ascenso the first-choice brand for the Irish agricultural community,” Cusack said.
Derek Hill, managing director (NI), added: “Having Frank join the team is a significant step forward for our operations. His ability to build strong relationships with dealers and his technical understanding of the Off-Highway segment are second to none.
“By overseeing the trade across the entire island, Frank will ensure a consistent, high-quality service that provides our partners with a distinct competitive advantage.”
Corrie Beggs, group commercial director, said White’s appointment to this role “reflects TyreCall’s commitment to investing in top-tier talent to drive the business forward”.
Frank White can be contacted directly via email on frank.white@tyrecall.ie or via phone on +353872520346.