Trelleborg marks 70 years of Valtra with customised tyres

Trelleborg Wheel Systems is celebrating the 70th anniversary of tractor and agricultural machinery manufacturer Valtra with its tyre personalisation service, ‘YourTire’.

Among the initiatives to honour Valtra’s milestone anniversary, Trelleborg has created bespoke TM1060 tyres with Valtra’s anniversary logo using YourTire, the personalisation service that gives customers the opportunity to customise a new set of Trelleborg radial tractor tyres with their name and logo.

These will be used on a limited edition Valtra T Series released to celebrate the occasion, in the company’s signature deep metallic red.

Elio Bartoli, president EMEA & Global OEM at Trelleborg says: “Trelleborg is delighted to celebrate Valtra’s 70th anniversary. We believe that our long-term partnership with Valtra is a perfect fit, as the company has been a pioneer of innovation and customisation within the tractor industry. Together we take agriculture to the next level, providing customers with a unique solution.”