Tractamotors Tyres Group unveils new executive structure
Leading tyre distributor and ETEL Group member, Tractamotors Tyres Group (TMTG), has today announced its new executive appointments, effective immediately.
The company says this leadership framework is “designed to enhance agility, sharpen commercial focus, and drive the company’s three-year strategic plan amid evolving industry challenges, including competitive pressures, supply chain complexities, regulatory demands, and inflationary costs”.
“The restructured team emphasises our expertise and market strategy, ensuring seamless operations across Ireland while fostering collaboration with ETEL Group entities,” Tractamotors adds.

Sean Cusack, managing director, TMTG: With over 42 years of dedicated service since joining in 1983, Cusack has been promoted to lead the Group as managing director. He oversees overall operations and spearheads strategy implementation. The company says Cusack’s “deep institutional knowledge and proven track record position him perfectly to guide TMTG through its next growth phase with continuity and vision”.

Derek Hill, managing director, Tyre Call (NI): A cornerstone of its Northern Ireland operations since joining in 1993, TMTG says Hill’s “well-deserved promotion focuses him on driving our strategy across the region”. Having successfully built Tyre Call (NI) into the standout business it is today, the firm adds that Hill’s “hands-on expertise and market familiarity will continue to strengthen our competitive edge and fuel sustained growth”.

Corrie Beggs, commercial director, TMTG: Since launching his tyre industry career with Tyre Call (NI) in 2014, Beggs is said to bring “fresh energy and sharp commercial acumen to his new pivotal role”. He will drive group-wide commercial and market strategies in high-growth tyre segments and newly introduced products and services. TMTG say Begg’s “enthusiasm and proven expertise will ensure a consistent, compelling market offering for our customers across Ireland”.
These appointments are said by TMTG to “complement existing roles and structure across the ETEL Group, promoting focused accountability, and positions TMTG for scalable growth”.
Stephen Parker, chairman, TMTG, commented: “Our new executive team is built for the realities of our industry—delivering resilience, innovation, and customer excellence. Together, we’ll navigate challenges and seize opportunities to strengthen TMTG’s leadership in tyre distribution across Ireland.”






