Sailun becomes global tyre partner of FC Ingolstadt

Sailun Tyre has become the global tyre partner of German second-division side, FC Ingolstadt, agreeing a three-year partnership.

FC Ingolstadt, known as ‘Die Schanzer’, are the first German professional club that Sailun Tyre has sponsored.

Stephan Cimbal, director of marketing for Europe at the Sailun Group says: “We are delighted to announce this very special partnership.

“It emphasises both the Chinese-European co-creation approach adopted with the Sailun brand as well as our philosophy of establishing long-term and meaningful connections with people and institutions.

“Sailun represents high technology, performance and smart innovations – values also shared by the Schanzer.”

The sponsorship package includes LED perimeter boards at the Audi Sportpark, promotional campaigns in the Audi Sportpark on Schanzer home match days, social media activities, sports and automotive content productions as well as a hospitality package.