Prometeon named ‘Tyre Manufacturer of the Year’ at NTDA awards

Prometeon Tyre Group has been named ‘Tyre Manufacturer of the Year’ at the 2025 National Tyre Distributors Association (NTDA) in the UK, held last week in Milton Keynes.

According to Prometeon, the award recognises its “exceptional progress, innovation, and commitment to sustainability” since entering the UK market in 2018.

The judges commended Prometeon’s focus on innovation, product reliability, and sustainability, underpinned by strong customer relationships and a high-performance culture.

Steve Tift, managing director of Prometeon Tyre Group UK & Ireland, said: “Winning the Tyre Manufacturer of the Year Award is a huge honour and an incredible moment for everyone at Prometeon.

“To be recognised by the NTDA – and by our peers in the industry – is a testament to the passion, expertise and dedication of our people.

“From being virtually unknown in the UK to now standing shoulder to shoulder with the industry’s biggest names, this award shows how far we’ve come. Our focus has always been on our customers, our people, and doing things the right way – and that’s what drives our continued success,” he added.

In addition to its win, Prometeon was also shortlisted for the Environmental & Sustainable Solution of the Year Award – recognition of its strong progress on sustainability.

The company says it has achieved a 35.8 per cent reduction in greenhouse gas emissions (vs 2016), a 98 per cent waste recovery rate, and a clear path to net-zero by 2040, all validated by a Low Risk ESG rating from Morningstar Sustainalytics.

Heffernan Tyres is the official distributor in Ireland for the full range of Prometeon tyres, which include the Pirelli, Formula, and Anteo brands.