Pirelli wins top international design award

Pirelli has been given the ADI International Compasso d’Oro Award, one of the most recognised prizes in the field of industrial design, which was established in 1954.

Thanks to its innovative technological features, the Pirelli P Zero E is the first tyre ever to receive this prize, specifically in the Design for Mobility category.

The ceremony took place during a special international edition of the Compasso d’Oro Awards, which is celebrating its 70th anniversary at Expo 2025 in Osaka, Japan.

This year, the Compasso d’Oro Award was inspired by the Expo theme – ‘Designing Future Society for our Lives’ – with Pirelli awarded in one of the key areas: Connecting Lives.

This is about connecting people through the development of technologically advanced products featuring reduced environmental impact, such as the P Zero E: the first tyre in the world designed with an unprecedented percentage of natural and recycled materials, especially in the high-performance segment for which it is intended.

As a perfect synthesis of industrial design, sustainable innovation, and technology, this tyre represented a revolutionary turning point for the industry.

The Pirelli P Zero E was launched in 2023 as the first Ultra High Performance tyre in the world with more than 55 per cent bio-based and recycled materials, maintaining performance and safety even in challenging conditions such as wet asphalt.

Collecting the award, Piero Misani, Pirelli executive vice president and chief technical officer, said: “This prestigious recognition celebrates Pirelli’s design excellence and the innovative scope of products like P Zero E, confirming the role of research and development as a driver of progress and sustainability.

Our constant commitment in the field of R&D has made Pirelli a benchmark in the global industry for technological innovation and cutting-edge solutions for future tyre development, thanks to the use of new materials with reduced environmental impact and the increasingly widespread use of advanced artificial intelligence throughout every phase.”