Pirelli Cyber Tyre gains further worldwide recognition

Just one month after being recognised in the United States as the most innovative technology in the tyre sector (Autotech Breakthrough Awards), the Pirelli Cyber Tyre has received three additional prestigious international accolades.

The first in France, in the “Safety” category at the eighth edition of the Automobile Awards. The second from Autobest, an independent automotive jury representing 32 European countries.

The third from U.S.-based market analysis firm Frost & Sullivan, which named Pirelli “Company of the Year” for the groundbreaking innovation of the Cyber Tyre—a technology that, as stated in the recognition, “demonstrates how digital systems can redefine even traditional automotive components”.

Pirelli’s Cyber Tyre is the world’s first integrated hardware and software system capable of collecting essential data from tyre sensors—such as pressure, temperature, and acceleration—and processing them through proprietary algorithms.

The system communicates in real time with the vehicle’s electronics, integrating with ABS, ESP, and ADAS to enable new control functions, provide advanced warning of critical situations, and thereby enhance safety, efficiency, and driving comfort.