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Bridgestone Europe will sponsor Audi FIS Alpine Ski World Cup events again in the upcoming 2012/2013 winter season. This follows a successful first season, where strong media coverage, corporate hospitality and local marketing activation helped promote the Bridgestone range of premium winter tyres and give it a higher impact at point of sale.

An increasing number of transport companies are using Continental’s latest generation of winter tyres for heavy commercial vehicles.

Continental’s tyres have passed a common winter tyre test conducted by Germany’s ADAC, Austria’s ÖAMTC, and Switzerland’s TCS motoring organisations with flying colours.

TEAM Systems has been ever-present at Brityrex since 1992 and is celebrating 20 years as an IT supplier to the tyre and fast fit sector.

Falken Drift Team driver Lars Verbraeken has become a Guinness World Record holder after achieving a new speed record for drifting.  Driving his 503ps BMW E30 on Falken tyres, the Dutchman set the new record, achieving a speed of 111.59mph whilst keeping the car at a 45° angle for a distance of over 50 metres.

Bridgestone has a strong presence at the Paris Motor Show, which opened to the public on Saturday and continues to October 14.

Michelin is presenting its recently introduced tyres to consumers: ENERGYTM E-V for electric vehicles, the ENERGYTM SAVER+ suitable for almost every car on the market and the AGILIS+ for light commercial vehicles at the Paris Motor Show, which opened to the public on Saturday and runs until October 14.

Hankook has unveiled a new radial truck tyre generation for long distance travel, which expands Hankook’s successful “e-cube“ concept for commercial vehicles in long distance travel.

Sonar Tire has won a “Taiwan Excellence award 2012 ” for its eco, 3D sipe winter tyre PF-2, on- road SX-9, and asymmetrical SX-2 tyres. The Taiwan Excellence award underscores Sonar’s advancement towards world-class standards in terms of product innovation, design, marketing and quality.

Pirelli UK driver Star Driver Jukka Korhonen claimed his first R2 class victory on the International Rally Yorkshire, the final round of the MSA British Rally Championship. Korhonen also sealed his best-ever overall finish with fifth overall against much more powerful opposition, at the wheel of his Skoda Fabia R2 run by TEG Sport.

Following several years of exceptional momentum, Infinity Tyres is now well established within the European tyre market. The Infinity brand is already synonymous with outstanding value, technical innovation and world-class branding support.