Goodyear is returning to prime time TV with a new campaign – Made to Feel Good. The new campaign focuses on the enjoyment of driving and inspires a sense of adventure through a series of lifestyle images. An EfficientGrip Performance product message concludes the 20 second message.
Continental’sContiEcoContact 5 – the current tyre for compact and lower medium-sized class vehicles – has undergone an almost revolutionary development compared to its predecessor.
Stuart Jackson has been re-elected as the chairman of not-for-profit UK road safety campaign group TyreSafe. The appointment sees Jackson start his third term as the head of the not-for-profit road safety organisation which he has led since 2010.
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