Nexen Tire unveils fully branded tram in Frankfurt

Nexen Tire has unveiled a fully branded tram in Frankfurt, bringing the company’s signature purple colour to the streets of one of the biggest cities in Germany.

According to the Korean manufacturer, this initiative “strengthens brand visibility in one of Europe’s most dynamic markets and underscores Nexen Tire’s commitment to connecting with customers in everyday life”.

Closer to home, and Nexen Tire last week announced a new strategic partnership with Mileage Tyres for it to become its official Irish distributor.