Nexen Tire reshuffles European operations with new appointments

Nexen Tire has reshuffled its European operations, bringing its Replacement Equipment (RE) and Original Equipment (OE) businesses together under unified executive leadership.

Effective 1st October, DC (Dae Choong) Kim has been appointed to lead the newly established European organisation.

Returning to Nexen Tire Europe from Korea, DC Kim will oversee the combined European RE and OE sales organisation, supporting closer coordination across both business areas and strengthening the company’s approach to the European market.

DC Kim joined Nexen Tire Europe in 2014 and served as vice president of Europe and sales marketing until 2024. He subsequently held the position of executive vice president of global sales until September 2026.

As part of the new structure, Jeff (Jae Hoon) Roh, former vice president of Europe sales and marketing, has been appointed vice president of global sales planning.

In his new role, he will support Nexen Tire offices globally, with a particular focus on the US and Europe, while further developing the company’s global channel strategy.

Nexen Tire said the new organisational structure is designed to strengthen collaboration between RE and OE and support the continued development of its business across European markets.

Nexen Tire is exclusively distributed in Ireland through Mileage Tyres, who will be exhibiting at the 2026 Auto Trade EXPO, which takes place alongside the CV Workshop EXPO from 10th -11th October at the RDS Simmonscourt in Dublin.