New marketing manager at Falken Tyre Europe

Falken Tyre Europe is continuing to increase its infrastructure with a new marketing manager joining its team.

Thomas Fatho, who most recently worked at Mitsubishi Deutschland, assumes responsibility for all marketing-related areas in Europe. Fatho’s appointment follows the recent announcement of Markus Bögner as sales and marketing director. Yukio Yoshida remains in charge of the overall operative planning and development activities as corporate planning director.

“Falken Tyre Europe already enjoys an extremely credible marketing mix led by its motorsports campaigns,” says Thomas Fatho “Falken is a fantastic and positively charged brand with huge potential. I am very happy to be working to realise and expand this potential by raising the level of brand recognition even further throughout Europe.”