Mitas set to expand and modernise its plant in Serbia

Mitas is poised to expand its factory in Ruma, Serbia. In the first part of the planned upgrades, Mitas will build new a logistics centre to help satisfy the rising demand from South European, East European and Middle East markets.

To cover the needs of these markets, Mitas will also prepare an upgrade of Ruma’s production capacities for radial agricultural and forestry tyres. Mitas’ Serbian factory now produces both bias and radial agricultural tyres. The investment will be completed in mid-2016, at which point the Ruma plant will have a capacity of 35,000 tonnes.

“Building a new logistic centre will help us stage a further expansion of the Ruma factory, which plays a key role in supplying the new, fast-growing markets for radial agricultural and forestry tyres,” said Jaroslav Čechura, Mitas’ CEO. “The Ruma factory upgrade follows our large investments in Otrokovice (CZE) and Charles City (USA). Building a plant in North America proved a good decision as our main competitors in the agricultural tyres segment are now following Mitas’ example.”