Maxam collaborates with farming influencer Tom Pemberton

Maxam, part of Sailun Group, has announced a new collaboration with farming influencer Tom Pemberton, creator of the popular Tom Pemberton Farm Life social media channels.

Pemberton has built an engaged following across the UK and Ireland by sharing authentic insights into working and living on his family farm.

As part of this collaboration, he will now also share his experiences using Maxam agricultural tyres, sharing real-world feedback with his community through his content.

The partnership was officially announced at LAMMA 2026, where Maxam is exhibiting alongside its exclusive UK and Ireland distributor, Kirkby Tyres.

“I’m pleased to be working with Maxam agricultural tyres. It’s a fast-growing brand, at the cutting edge of technology and with good people, we already spent some time on my family’s farm together. It’s a partnership that feels like a good fit and one that I’m looking forward to developing over time,” said Pemberton.