Kumho Tyre becomes official partner of Leicester Tigers

Kumho Tyre has announced a five-year official partnership agreement with Leicester Tigers Rugby Club.

The partnership will see the Kumho branding feature on the men’s matchday shirt for the next five seasons and features a host of collaborations including pitchside branding, stadium activations and joint promotional campaigns.

Managing director of Kumho Tyre UK & Ireland, Richard Lyons said: “Kumho Tire is delighted to partner with Leicester Tigers and to engage with their loyal fanbase in the UK and around the world.

“We are incredibly proud to be associated with the club’s rich heritage and look forward to adding value to our customers’ experience of the Kumho brand whilst also supporting the club’s wider community.

“Our two brands share many values, especially that of teamwork, and we believe there will be excellent opportunities for development and growth over the coming seasons.”

Leicester Tigers chief executive Andrea Pinchen added: “This is an exciting deal, bringing in a global brand of Kumho’s standing to our club and beginning what we know will be a wonderful relationship.

“We are incredibly protective of our name and brand, so only partner with the very best of which Kumho represents. On behalf of the club, I want to thank Kumho for its commitment to our club and look forward to working together.”