Kumho official tyre partner of AC Milan

Kumho Tire has agreed a new partnership with AC Milan, becoming the Italian football club’s new long-term premium partner and official tyre partner.

Through this partnership, Kumho Tire will officially sponsor AC Milan for five seasons, starting from the 2023/24 season until 2027/28.

With this partnership, the South Korean tyre maker will promote its brand through AC Milan’s home matches in five different language versions.

The Kumho Tire brand will also be exposed through various branding and advertising activities on AC Milan’s facilities, website and social media channels.

The partnership with AC Milan sees Kumho Tire add the likes of Tottenham Hotspur and Bayer Leverkusen to its portfolio of football club sponsorships.

“We are very pleased to form a premium partnership with AC Milan, a world-renowned football club that boasts a huge international fan base,” said Jeong Il-Taik, CEO of Kumho Tire.

“We will use this partnership to enhance our brand recognition globally and initiate a range of activities to position ourselves as a premium brand.”